Email Marketing Specialist

Email Marketing Specialist

Location: Gulberg, Islamabad, Pakistan, On-site at Blockmob office Company: Blockmob

About the role

We are looking for someone who understands the power of email and wants to build a career around lifecycle marketing. You will help us design, build and optimize email campaigns, sequences and automations that move users and leads to action across SaaS products, mobile apps, consumer apps, trading tools and some crypto or forex projects.

What you will do

● Plan and build email campaigns for Blockmob and our clients

● Create flows and automations such as onboarding, education, reactivation and launch sequences

● Write clear, conversion focused copy and strong subject lines

● Segment lists based on behavior, interests and lifecycle stage

● Set up basic A and B tests for subject lines, send times and content variations

● Monitor open rates, click rates, spam issues and core conversion metrics

● Document learnings and share playbooks to improve future campaigns

Must have skills

● 1 to 3 years of experience with email marketing, or a clear portfolio of campaigns

● Familiarity with at least one ESP such as Klaviyo, MailerLite, Mailchimp or similar

● Good copywriting skills in English and understanding of persuasion basics

● Basic knowledge of segmentation, tagging and simple automations

● Comfortable reading performance metrics and making adjustments from data

Highly recommended

● Exposure to any of the following

○ Crypto or Web3 products

○ Forex or trading communities

○ SaaS or tools related to finance and trading platforms

Nice to have

● Experience working with subscription products or SaaS

● Basic understanding of list hygiene and deliverability

● Experience connecting email with CRM data or product events

What we offer

● Training on advanced lifecycle and email strategy

● Access to real accounts with multi channel funnels

● Growth path into Lifecycle Marketing Lead or Marketing Automation Lead

Job Type: Full-time

Pay: Rs70,000.00 - Rs150,000.00 per month

Work Location: In person