Email Marketing Specialist

About Us

We are a handicraft & furniture export company based in India, supplying to international buyers across USA, Europe, Australia, and other global markets.
We work with wholesalers, importers, online sellers, and retail brands.

We are now building a strong in-house email marketing system to handle lead nurturing, buyer engagement, and repeat business — and are looking for a hands-on Email Marketing Specialist who understands execution, automation, and performance tracking.

Key ResponsibilitiesEmail Campaign Management

• Plan, create, and execute email marketing campaigns (promotional, newsletters, buyer follow-ups, re-engagement).
• Write clear, conversion-focused email copy for B2B and export customers.
• Design and manage email templates (basic HTML / drag-and-drop tools).

Automation & Segmentation

• Build and manage automated email flows (welcome series, lead nurturing, follow-ups, inactive leads).
• Segment email lists based on buyer type, geography, engagement, and purchase intent.
• Maintain clean lists and follow best practices for deliverability.

Tools & Platforms

• Work with tools like Mailchimp, Klaviyo, Sendinblue, HubSpot, Zoho Campaigns, or similar.
• Monitor open rates, click rates, bounce rates, and conversions.
• A/B test subject lines, content, and timing.

Data & Optimization

• Analyze campaign performance and suggest improvements.
• Coordinate with sales / management to align email campaigns with business goals.
• Ensure compliance with email marketing laws and best practices.

Required Skills & Experience

• 2+ years of hands-on experience in email marketing (B2B or e-commerce preferred).
• Strong understanding of:
• Email deliverability
• List segmentation
• Automation workflows
• A/B testing
• Experience using at least one major email marketing platform.
• Ability to write clear, professional, conversion-focused email content.
• Good design sense.
• Comfortable working independently with minimal supervision.

Salary & Compensation

• ₹8,000 – ₹20,000 per month (depending on experience & performance)
• Part-time / contract compensation negotiable
• Performance-based incentives possible

Why Join Us?

• Long-term opportunity with a growing export business
• Direct impact on international sales and buyer engagement
• Flexible working structure (remote / hybrid possible)
• Opportunity to build and scale the email marketing system from scratch

How to Apply

Please apply with:

• Your resume
• 2–3 examples of email campaigns you’ve managed (screenshots or descriptions)
• Current location and availability (full-time / part-time)

Job Type: Part-time

Pay: ₹8,000.00 - ₹20,000.00 per month

Expected hours: No more than 12 per week

Benefits:

• Flexible schedule
• Work from home

Work Location: Remote