Email Marketing Specialist

Email Marketing Specialist

Develops moderately complex web and print content and marketing. Acts as strategic contributor for communications team and creates marketing materials for marketing team. Attends meetings designed for content planning and development. Ensures consistent messaging and maintains University brand and style.

• Develops moderately complex content for a variety of channels including email, SMS, print, web, social media, signage, advertising, reports, and other communications collateral.

• Writes and edits ad-hoc and campaign content for higher education marketing across diverse target audiences, adhering to branding, style guidelines, and industry best practices.

• Modifies messaging according to target audience, communication goals, and the channels employed.

• Proficiently reviews and edits content with an understanding of HTML as needed, with minimal guidance or oversight.

• Plans, creates, tests, and deploys all email, SMS, and print communications.

• Manages multiple campaigns simultaneously under tight deadlines with strong attention to detail, ensuring quality assurance, strategic sending, and delivery optimization. Analyzes email campaign results; identifies areas for improvement; implements enhanced strategies using A/B testing, send tracking, and KPI analysis.

• Leverages Slate Deliver capabilities and email marketing automation experience to own and implement best practices for the email/SMS/print marketing program.

• Creates Slate Portals or Express Portals for Landing Pages as needed.

• Serves as a strategic contributor for the communications team in content creation, ensuring design and branding consistency across all materials. Supports the marketing team in producing and editing high-quality marketing materials — including promotions, advertising, and publicity — with a consistent voice and attention to quality.

• Creates web graphics, templates, and other visual assets in alignment with University branding standards.

• Manages the Marketing Communications calendar within the team's project management system (Airtable), ensuring timely execution of deliverables.

• Maintains and updates applicable databases and tracking systems in a timely and accurate manner.

• Supports events and promotions, including vendor contact, client and designer interfacing, materials development, and milestone tracking.

• Ensures the target audiences for all email/sms/print messages align with the content for the given target audience.

• Works collaboratively with subject matter experts (SMEs), creative teams, and University departments to fact-check content, surface new stories, and ensure high-quality deliverables.

• Coordinates with department stakeholders including deans, directors, department heads, university marketing teams, and third-party agencies. Maintains strong working relationships between the Marketing & Communications, Systems, and Data teams for testing, monitoring, and system maintenance.

• Leads and attends meetings related to communications planning, data, and Slate Deliver. Attends unit-specific events and meetings to support and lead message planning and content development in alignment with University goals and priorities.

Most work is sedentary, completed within an office setting. Employee must be able to move about the campus to meetings and travel to locations outside of the University of Pittsburgh. May be required to move objects up to 50 pounds occasionally.

The University of Pittsburgh is an equal opportunity employer / disability / veteran.