Email Marketing Specialist (Lead Generation)

Key Responsibilities:

• Plan and execute the demand generation strategy with a strong focus on organic channels.
• Manage and optimize website landing pages to maximize lead conversions.
• Oversee and guide the email marketing team – including campaign calendars, segmentation, and nurturing workflows.
• Track lead funnel performance, maintain CRM hygiene, and prepare detailed reports for the Sales team.
• Run LinkedIn outreach campaigns and explore partnership opportunities to build pipeline growth.
• Conduct A/B testing on landing pages, emails, and CTAs to continuously improve conversion rates.
• Share monthly performance insights such as lead source analysis, ROI, and conversion metrics.
• Collaborate closely with the Brand Manager and SEO/Social Media Executive to align overall campaign strategies.
• Recommend quarterly growth strategies (webinars, case studies, organic campaigns).
• Exposure to Customer Data websites Sites for Lead generation

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Must have 04+ years of experience in demand generation, digital marketing, or growth marketing.
• Strong knowledge of organic demand generation tactics – SEO, content, email marketing, and LinkedIn outreach.
• Hands-on experience with CRM tools (e.g., HubSpot, Zoho, Salesforce) and email marketing platforms.
• Proficiency in using analytics tools (Google Analytics, Search Console, etc.) for performance tracking.
• Strong understanding of lead funnel metrics, conversion optimization, and ROI measurement.

Job Type: Freelance

Benefits:

• Work from home

Work Location: Remote