Email Marketing Specialist - US Market

Work Details

• Shift Timing: 6:00 PM to 3:00 AM
• Work Mode: Onsite
• Location: Shadman Colony, Lahore

Key Responsibilities

• Plan, execute, and optimize email marketing campaigns targeting the US audience
• Develop revenue-generating email strategies including promotional, transactional, lifecycle, and drip campaigns
• Write compelling, conversion-focused email copy aligned with US consumer behavior and compliance standards
• Segment email lists based on demographics, behavior, and purchase history to maximize ROI
• Manage A/B testing for subject lines, content, CTAs, and send times
• Monitor and improve key metrics: open rates, CTR, conversion rate, and revenue per email
• Collaborate with sales and marketing teams to align campaigns with revenue goalss
• Use email automation tools to build workflows for lead nurturing and customer retention
• Analyze campaign performance and deliver actionable insights and reports

Required Skills & Qualifications

• Minimum 6 month of experience in email marketing for the US market
• Strong understanding of US consumer behavior and email best practices
• Proven ability to generate leads and direct revenue through email campaigns
• Expertise in email marketing platforms (Mailchimp, HubSpot, Klaviyo, Salesforce, etc.)
• Strong copywriting skills with a sales-driven mindset
• Experience with CRM tools, marketing automation, and analytics
• Knowledge of deliverability, list hygiene, and spam avoidance
• Ability to work with HTML email templates (basic level)

Preferred Qualifications

• Experience in B2B or B2C revenue-focused campaigns
• Understanding of funnel optimization and customer lifecycle marketing

Job Type: Full-time

Work Location: In person