Engagement Analyst

Title: Marketing – Engagement Analyst

Pay : $36-$42 per hour

Location: Greenwood Village, CO

Hybrid : 4 days onsite one Remote

Contract : W2

Duration: 12 months

Job Summary

Insight Global's telecom client is seeking a Engagement Analyst to support customer-facing and operational communications for mid-size and large enterprise clients. This role centers on creating, executing, and measuring clear, action-oriented service communications that inform customers about changes impacting their services. Communications are direct, timely, and impact-driven—often tied to required customer actions, service changes, pricing updates, or urgent events such as network incidents or outages. The Engagement Analyst builds and executes email communications using marketing automation tools, manages distribution lists, tracks engagement, and supports analytics and reporting to ensure communications are effective and compliant.

Required Qualifications

• 1–3 years of experience in communications, engagement, marketing operations, or a similar execution-focused role.
• Experience building and executing email campaigns using tools such as Eloqua, Marketo, HubSpot, Salesforce CRM, or Adobe Campaign (Eloqua strongly preferred).
• Strong written communication skills with the ability to convey complex or negative information clearly and professionally.
• Strong Excel skills , including formatting, data cleanup, distribution lists, and functions such as VLOOKUP/XLOOKUP .
• Experience tracking, measuring, and reporting on email or communication performance.
• Ability to work in a fast-paced environment with changing priorities and time-sensitive deliverables.
• Comfortable working onsite and collaborating closely with a small, execution-focused team.

Preferred Qualifications

• Experience in telecommunications or enterprise environments .
• Prior experience with service communications, operational messaging, or customer-impact notifications.
• Familiarity with regulated or compliance-sensitive communications.
• Experience supporting mid-size to large customer populations.

Key Responsibilities

• Create, execute, and deploy customer and operational communications related to service changes, required actions, pricing updates, and incident notifications.
• Build and execute email campaigns using marketing automation tools (primarily Eloqua ).
• Write clear, concise, and compliant customer communications with no promotional or sales-oriented language.
• Support urgent and emergency communications , including rapid turnaround messaging for network incidents or service disruptions.
• Manage email distribution lists and campaign setup using Excel-based data (including formatting, segmentation, and validation).
• Track and analyze campaign performance, including open rates, engagement, and customer actions taken.
• Format and maintain reports using Excel and email analytics to measure effectiveness and identify improvement opportunities.
• Partner with cross-functional teams to ensure communications are accurate, timely, and aligned to operational requirements.
• Support continuous improvement of communication processes and execution standards.