Enrollment Digital Coordinator

Enrollment Digital Coordinator

The University of Southern Mississippi is currently accepting applications for the position of Enrollment Digital Coordinator.

Special Instructions to Applicants
Applicants must be currently authorized to work in the United States on a full-time basis without the need for visa sponsorship. The University will not sponsor applicants for work visas (e.g., H-1B).

Job Summary
The Enrollment Digital Coordinator supports the execution and optimization of digital recruitment communications by building and testing campaign components in Slate CRM, updating and maintaining web content, and managing digital assets. This role monitors performance metrics, including deliverability, engagement, and web/social traffic, using data to recommend and implement improvements. The coordinator applies SEO-informed practices, accessibility standards, and audience insights to ensure that enrollment communications are accurate, discoverable, student-centered, and aligned with institutional brand standards.

Primary Duties and Responsibilities

• Builds and tests digital campaign components in Slate CRM, including emails, texts, forms, portals, and landing pages.
• Monitors campaign performance metrics (i.e., open rates, click-through rates, conversions, web traffic, etc.) and applies data-driven insights to improve outcomes.
• Updates and optimizes web content using SEO and accessibility best practices to enhance discoverability, readability, and user experience.
• Organizes and maintains a repository of digital assets (photography, graphics, video) for use in recruitment campaigns, ensuring metadata and tags support search and accessibility.
• Supports social media scheduling and content integration, applying audience insights and engagement analytics to improve effectiveness.
• Creates and maintains documentation of communication standards, guidelines, processes, and workflows, and assists with tracking communication expenditures.
• Performs other duties as assigned, including occasional participation in recruitment activities on nights, weekends, and overnight travel.

• Strong writing, editing, and proofreading skills with attention to detail.
• Strong organizational skills with the ability to manage multiple tasks and deadlines in a fast-paced environment.
• Proficiency with CRM, web, and digital communication tools, and knowledge of CRM-based audience segmentation and transactional communication flows.
• Technical skills to test, troubleshoot, and monitor functionality of web content management systems, Slate portals, digital campaigns, forms, and asset organization.
• Collaborative communication style and ability to work effectively with colleagues across units.
• Receptiveness to coaching and constructive feedback, with the ability to apply guidance to improve performance and outcomes.
• Knowledge of marketing and communication principles as applied to student recruitment.
• Analytical skills for reviewing campaign performance and implementing improvements.

About The University of Southern Mississippi
Since our founding in 1910, The University of Southern Mississippi has remained dedicated to preparing students for success. We deliver programs to more than 13,000 students in Hattiesburg and Long Beach, at teaching and research sites across the Mississippi Gulf Coast, as well as online. We are a community-engaged Carnegie R1 university, earning distinction as one of the nation's leading research institutions.

Southern Miss is known for pioneering work in polymer science, ocean science, spectator sports safety and security, and bringing language to children with communication disorders. We are also a national leader in a broad range of disciplines, including cybersecurity, hydrography, nutrition, aquaculture, kinesiology, and economic development, among others.

We produce graduates ready to enter fields that are leading the way in emerging technologies through programs such as computer engineering, information technology, and ocean engineering. We’re developing the next generation of business leaders, while also responding to critical workforce shortages by producing skilled professionals in education and nursing. With a tradition of excellence in the arts, we are one of only 36 public institutions in the nation accredited in four major areas of the arts. Home to the Golden Eagles, our student-athletes compete in 17 NCAA Division I sports. With a culture marked by passion and persistence, Southern Miss is delivering graduates who are ready for life. For more information, visit www.usm.edu.

The University of Southern Mississippi is an equal opportunity employer, and all qualified applicants will receive consideration for employment. EOE/VETS/DISABILITY.