ERP Sales & Marketing Assistant Manager

Key Responsibilities

Marketing Strategy Execution & Support

• Facilitate in developing and implementing marketing plans aligned with business objectives.
• Execute approved marketing strategies under the guidance of senior management.
• Support the Marketing Head/Management in planning quarterly and annual campaigns.

Campaign Management

• Plan, coordinate, and execute multi-channel marketing campaigns (digital, social media, email, SEO/SEM, and offline).
• Monitor campaign performance and suggest optimization strategies.
• Coordinate with vendors, designers, and agencies to ensure timely delivery.

Digital Marketing & Online Presence

• Manage and optimize social media platforms to increase engagement and brand visibility.
• Oversee website updates, blog publishing, and content uploads.
• Run and monitor paid ad campaigns (Google Ads, LinkedIn, Meta).
• Track analytics and prepare performance reports.

Content Development & Branding

• Develop marketing content including brochures, presentations, case studies, email campaigns, and website content.
• Ensure brand consistency across all communication channels.
• Assist in preparing company profiles, proposals, and marketing collaterals.

Market Research & Competitive Analysis

• Conduct research on industry trends, competitors, and target markets.
• Identify new market opportunities and customer segments.
• Provide insights to improve positioning and messaging.

Sales & CRM Coordination

• Coordinate with the sales team to support lead generation and nurturing activities.
• Maintain CRM records and marketing databases.
• Assist in developing marketing materials that support sales pitches and proposals.

Events & Promotional Activities

• Support planning and execution of exhibitions, trade shows, corporate events, and seminars.
• Coordinate logistics, promotional materials, and post-event follow-ups.
• Track event ROI and prepare summary reports.

Reporting & Performance Monitoring

• Prepare weekly and monthly marketing performance reports.
• Analyze KPIs including lead generation, engagement rates, conversion metrics, and ROI.
• Support budgeting and expense tracking.

Required Skills & Competencies

• Strong execution and coordination skills.
• Good analytical ability to interpret marketing data.
• Proficiency in digital marketing tools, Google Analytics, SEO tools, and CRM systems.
• Familiarity with B2B marketing, preferably in ERP, IT, fintech, or professional services.
• Strong written and verbal communication skills.
• Ability to manage multiple tasks and meet deadlines.
• Basic graphic design knowledge (Adobe Creative Suite or Canva) is a plus.
• Team-oriented mindset with strong organizational skills.

Education & Experience

• Bachelor’s or Master’s degree in Marketing (HEC-recognized institution).
• 4–5 years of relevant marketing experience, preferably in ERP, IT, fintech, or service-based industries.
• Experience supporting structured marketing campaigns and business development efforts.

Why Join FTI?

Growing Industry Exposure

Work in the expanding ERP and digital transformation sector in Pakistan.

Collaborative Work Environment

Be part of a professional team that values coordination, transparency, and performance.

Skill Development

Gain hands-on experience in B2B marketing, ERP industry positioning, and data-driven campaign management.

Recreational & Gaming Zone

Unwind and recharge in our dedicated gaming and relaxation area, fostering creativity, team bonding, and work-life balance.

Competitive Benefits

• Market-competitive salary
• Provident Fund
• Medical benefits
• Leave encashment
• Performance-based bonuses

Join FTI and contribute to building impactful marketing initiatives that support business growth and brand excellence.

Job Type: Full-time

Work Location: In person