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Brand Manager

Job Title: Brand Manager
Location: Karachi
Industry: Marketing / FMCG

Job Overview
Human Capital is seeking a creative and strategic Brand Manager to lead and manage brand activities in Karachi. The role focuses on building a strong brand image, planning marketing campaigns, and ensuring consistent communication across all channels.

Key Responsibilities

· Develop and implement brand strategies to increase awareness and market share.

· Plan and execute marketing campaigns across digital, social media, and traditional channels.

· Manage brand positioning and ensure consistency in messaging, visuals, and communication.

· Collaborate with sales, marketing, and design teams to support brand initiatives.

· Monitor market trends, customer preferences, and competitor activities.

· Manage product launches, promotional campaigns, and brand events.

· Coordinate with agencies, vendors, and media partners for marketing activities.

· Track campaign performance and prepare reports for management.

· Manage the marketing budget and ensure effective use of resources.

· Ensure all brand materials and communications adhere to brand guidelines.

Requirements