ETIC, Content & Digital Marketing Senior Associate

Key Responsibilities:

• Manage PwC ETIC digital channels and implement digital marketing strategies for social media aligning with the company’s goals.

• Own the monthly social media, digital PR and thought leadership calendar

• Craft compelling stories around ETIC capabilities, people, and differentiators.

• Build online brand presence through media outreach, and relationship-building with journalists/influencers/podcast hosts.

• Conceptualize and write, high-quality thought leadership content pieces for LinkedIn.

• Formulate and execute a strategy to position the brand and its leaders as experts and influencers in the digital marketing space.

• Secure interviews and talks with online publications.

• Stay informed on the latest industry trends, innovative ideas , and forces shaping the digital marketing landscape to ensure content and channels remain relevant and forward-looking.

• Track and analyze content performance using data to identify trends, gather insights, and provide actionable feedback to optimize future content efforts.

• Work closely with internal subject matter experts, to bring internal stories to life.

What You will Bring :

• 5+ years of experience in content writing , digital marketing, and digital PR .

• Excellent English writing and editing skills.

• Ability to turn technical input into human-centered, brand-aligned content.

• A passion for storytelling, design thinking, and clean brand expression.

• A proven experience across major social media platforms (especially LinkedIn & TikTok ) , a strong grasp of emerging trends, and the ability to strategically enhance reach and engagement .

• Previous experience working in the tech field .