Event Marketing Manager

Overview
We are seeking a dynamic and strategic Event Marketing Manager to lead our marketing initiatives and elevate our brand presence through innovative event strategies. The ideal candidate will possess expertise in digital marketing, multichannel campaigns, and content creation, with a strong focus on driving engagement and generating leads. This role offers an exciting opportunity to manage large-scale events, oversee marketing campaigns, and collaborate across departments to achieve business objectives.

Responsibilities

• Develop and execute comprehensive event marketing strategies aligned with company goals.
• Plan, coordinate, and manage all aspects of promotional events, trade shows, and brand activations.
• Utilize SEO, social media marketing, and multichannel marketing techniques to maximize event visibility and engagement.
• Oversee advertising sales efforts to promote events through print advertising, digital channels, and partnerships.
• Create compelling content marketing materials including copywriting for websites, emails, and promotional collateral.
• Manage digital marketing campaigns using tools such as Google AdWords, Facebook Advertising, Google Analytics, and marketing automation platforms.
• Maintain and update the company’s website using WordPress and basic HTML skills to ensure accurate event information.
• Conduct research on industry trends, target audiences, and competitors to inform marketing strategies.
• Collaborate with product management teams to align event messaging with product launches or updates.
• Monitor campaign performance metrics; analyze data to optimize future marketing efforts.
• Manage budgets for events and associated advertising activities ensuring efficient allocation of resources.

Qualifications

• Proven experience in digital marketing, content marketing, or event promotion.
• Strong knowledge of SEO, social media marketing, performance marketing, and multichannel campaigns.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML basics, Google Analytics, Google AdWords, Facebook Advertising, email marketing platforms, and marketing automation tools.
• Excellent copywriting skills with the ability to craft engaging content tailored for various channels.
• Experience in B2C marketing and e-commerce is a plus.
• Strong research skills with an analytical mindset to interpret data insights effectively.
• Ability to manage multiple projects simultaneously while meeting deadlines.
• Creative thinker with excellent communication skills and a collaborative approach. This position is ideal for a motivated marketer eager to make a significant impact through innovative event strategies while leveraging a broad skill set across digital channels.

Job Type: Full-time

Pay: $47,908.16 - $57,695.85 per year

Benefits:

• Dental insurance
• Happy hour
• Health insurance

Work Location: In person