Event & Retail Marketing Manager

Event & Retail Marketing Manager

Central New York Region - Based in our Syracuse Main Office

Lead the energy. Own the results. Build the team.

Are you the kind of person who lights up a room? Do you thrive at live events, love leading a team, and get excited about turning conversations into opportunities?

We’re looking for an Event & Retail Marketing Manager who is outgoing, hands-on, and ready to build and lead a high-performing team of Brand Ambassadors. This role is perfect for someone who loves home shows, festivals, retail pop-ups, fairs, and RSVP-style events — and isn’t afraid to roll up their sleeves to make them a success.

If you’re motivated by hitting goals, developing people, and creating memorable customer experiences, this could be your next big move.

What You’ll Do

• Own and manage the event, retail, and RSVP marketing calendar across Central New York
• Identify and secure high-traffic, high-impact event opportunities
• Actively generate leads at home shows, trade shows, festivals, fairs, and retail activations
• Recruit, train, and lead a team of 6–10 Brand Ambassadors
• Create staffing schedules — and jump in when needed
• Develop measurable event action plans (appointments per hour, sweepstakes entries, cost per lead, etc.)
• Track budgets and analyze performance metrics to maximize ROI
• Build relationships with event organizers, retail managers, promoters, and community partners
• Support social media promotion tied to events
• Collaborate with the Director of Marketing on special projects

This is a leadership role that blends strategy, execution, coaching, and performance management.

Who You Are

• A natural people person with high energy and confidence
• Experienced in event marketing, field marketing, or experiential marketing
• Comfortable supervising and motivating a team of 6–10
• Goal-oriented and competitive — you love hitting targets
• Organized and detail-focused, even in fast-paced environments
• Strong communicator with excellent customer service skills
• Comfortable working evenings and weekends (this is when the action happens!)
• Adaptable, solutions-focused, and calm under pressure

Travel & Schedule Requirements

• Travel is required throughout the Central New York (CNY) region
• Must have reliable transportation and a valid driver’s license with a clean driving record
• Must be available to work evenings and weekends (this is when the action happens!)

What You Bring

• 2-year degree or equivalent event experience preferred
• At least 1 year of experience in a similar role is required
• High school diploma or equivalent required
• Valid driver’s license with a clean driving record
• Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint)

Why This Role Is Exciting

• You’ll lead from the front — not always behind a desk
• You’ll build and develop your own team
• Every week looks different
• Your results directly impact growth
• You’ll work fun, high-energy events across the region

If you’re ready to take ownership of a growing event marketing program and lead a team that brings our brand to life in the community, we want to meet you.

Apply today and let’s build something exciting together. By applying you are agreeing to receive text messaging from our recruiting team.

At Renewal by Andersen of Central New York, employees make a life, not just a living.

Build a career with purpose. Join our team.