Events & Activations Lead

Job Purpose

Responsible for the planning, coordination, and execution of on-ground brand activations, events, sponsorship activities, and offline marketing initiatives. This role ensures high-quality execution, cost efficiency, and full compliance with brand and corporate identity (CI) guidelines across all offline touchpoints. This position plays a critical hands-on role in bringing brand experiences to life while coordinating with internal teams and external vendors.

Responsibilities

Events & Activations Execution

• Plan and execute approved events, activations, and promotional activities.
• Oversee on-site setup, materials, and timelines to ensure smooth execution.
• Support launch events, exhibitions, and brand presence activities.

Brand & CI Compliance

• Ensure all offline activities and materials comply with brand and CI guidelines.
• Conduct on-ground checks and report any deviations for correction.

Vendor & Logistics Coordination

• Manage vendors and suppliers to ensure timely and quality delivery.
• Follow up on quotations, costs, and execution within approved budgets.

Cross-Functional Coordination

• Liaise with Brand Marketing, Sales, Operations, and Facilities for execution needs.
• Ensure alignment between approved plans and on-ground implementation.

Reporting & Follow-Up

• Provide basic execution updates and post-activity summaries.
• Escalate issues, delays, or risks to the direct manager.

Requirements

• Bachelor’s degree in marketing, business or related field.
• 5+ years’ experience in events management, activations, sponsorships, or offline marketing.
• Previous experience in tax accounting or tax compliance is preferred.
• Strong organizational and execution skills with high attention to detail.
• Solid understanding of brand guidelines and corporate identity compliance.
• Ability to manage multiple activities and deadlines simultaneously.
• Effective communication and coordination skills.