Events Marketing Coordinator

Events Marketing Coordinator

Location: Boca Raton, FL
Reports To: Director of Marketing
Schedule: Full-Time, Monday – Friday, 9:00 AM – 5:00 PM

About the Role

Nationwide Expos is seeking a creative, organized, and proactive Events Marketing Coordinator to help bring our home and lifestyle shows to life. This role is ideal for someone who thrives in a fast-paced, hands-on environment, enjoys collaborating with vendors and partners, and takes pride in executing marketing and event plans flawlessly.

In this position, you will play a central role in building partnerships, creating content, managing pre-show planning, and supporting events on-site. You’ll work directly with vendors, sponsors, influencers, third-party partners, and local organizations to ensure our shows are engaging, well-promoted, and successful.

Key Responsibilities

Build Partnerships & Sponsorships

• Identify, reach out to, and build strong relationships with brands, vendors, and sponsors to create mutually beneficial partnerships.
• Assist with the development of sponsorship packages and ensure all sponsor deliverables are completed accurately and on time.
• Coordinate cross-promotional opportunities, including on-site activations and pre-show marketing initiatives.

Content Creation & Marketing Materials

• Design and produce marketing assets including flyers, social media graphics, email content, and event signage using Canva or Adobe Suite.
• Support the marketing team in creating engaging content for both digital and print channels.
• Ensure all creative materials align with brand guidelines and effectively communicate event messaging.

Email & Vendor Communications

• Produce email communications and on-site event letters to vendors prior to shows.
• Build and send email blasts using Constant Contact, ensuring accurate information, branding, and timelines.
• Maintain clear, professional communication with vendors, sponsors, and partners via phone, email, and in-person meetings.

Influencer & Community Outreach

• Research, engage, and coordinate with local and national influencers, bloggers, and content creators to promote upcoming shows.
• Plan and manage influencer collaborations, giveaways, and promotional campaigns to increase event awareness and attendance.
• Track and report on influencer performance and the impact of marketing campaigns.

Pre-Show Planning & Vendor Coordination

• Serve as a primary contact for vendors leading up to each event, ensuring they have the information and support needed to succeed.
• Assist with creating detailed floor plans, production schedules, and audits for each show.
• Coordinate logistics with vendors and internal teams to confirm setup requirements, deadlines, and any special needs.
• Assist with pre-show preparations such as working with venues, auditing floor plans, & overall ensuring our events are set.

On-Site Coordination & Promotions

• Assist with coordinating on-site signage and collateral, ensuring all displays are correctly placed and visually appealing.
• Occasionally book and confirm third-party entertainment, presentations, or partners to enhance the show experience and promote engagement.
• Support general event execution as needed, helping troubleshoot on-site challenges and ensuring a smooth experience for vendors and attendees.

Giveaways, Incentives & Engagement

• Conceptualize, organize, and execute contests, giveaways, and incentive programs for attendees and vendors.
• Coordinate prize fulfillment, tracking, and sponsor contributions to ensure a seamless experience.
• Collaborate with marketing and partnership teams to maximize audience engagement before, during, and after the event.

Qualifications

• Minimum 2+ years experience in event marketing, partnerships, client-facing roles, or related positions.
• Fluent in English with excellent written and verbal communication skills.
• Comfortable speaking with clients, partners, and vendors regularly.
• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
• Experienced in content creation with Canva or Adobe Suite.
• Experience creating and sending email communications and blasts using Constant Contact.
• Willingness to travel up to 4 times per year for on-site events.
• Ability to work on-site as needed and maintain a full-time 9:00 AM – 5:00 PM schedule.
• Creative thinker with a proactive, solution-oriented approach to problem-solving.

Compensation & Benefits

• Salary: $60,000 – $70,000
• Travel pay and reimbursements
• Commission opportunities
• Paid time off
• Benefits: Medical, Vision, Dental & Life
• Growth opportunities within a national event company

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Experience:

• Email marketing: 2 years (Preferred)

Language:

• English (Required)

Ability to Commute:

• Boca Raton, FL 33487 (Required)

Willingness to travel:

• 25% (Required)

Work Location: In person