Executive Assistant

Executive & Personal Assistant to CEO (Content & Lifestyle Focus)

Miami, FL (In-Person)

$60,000 – $65,000 per year

Position Overview

United Food Truck is seeking a highly capable, proactive, and detail-oriented Executive & Personal Assistant to work directly with the CEO.

This is not a traditional assistant role.

This position is designed for someone who can operate at a high level across business operations, personal management, and the execution of a growing personal brand.

The environment is fast-paced, demanding, and performance-driven. This role requires presence, judgment, discretion, and consistent execution.

If you are looking for a structured, predictable, low-pressure position, this is not the role.

Role Context: Business + Personal Brand

This role integrates three areas:

Business operations

Personal management

Personal brand execution

The personal brand is not an image project — it is a business unit.

The objective is to position Hector Gonzalez as a reference for individuals who want to build businesses from zero in the United States, using real results — company, growth, and lifestyle — as proof.

Content is not decorative. It is part of a system:

It attracts

It positions

It builds credibility

It converts

The narrative is based on execution:

“This is what was built from zero. This is the process. If you want something similar, this is the method.”

Understanding this is essential to perform the role correctly.

Key Responsibilities

Manage the CEO’s calendar, schedule, and daily priorities

Coordinate meetings, travel arrangements, and logistics

Handle email communications and ensure timely follow-ups

Support execution of both business and personal projects

Personal Management Responsibilities

Oversee and manage personal finances organization (payments, tracking, due dates, basic control)

Manage credit cards, recurring expenses, and financial calendar

Coordinate household operations (cleaning, maintenance, supplies, general organization)

Handle personal errands, purchases, and lifestyle logistics

Ensure the CEO’s personal environment runs smoothly and efficiently

Operational Responsibilities

Maintain communication with clients, vendors, and partners in both English and Spanish

Ensure structure, organization, and follow-through on all pending tasks

Anticipate needs and solve problems without constant supervision

Be available for domestic and international travel

Content & Personal Brand Execution

This is not a creative or strategy role. It is execution-driven.

You are not expected to invent ideas — you are expected to execute at a high level.

Responsibilities include:

Coordinating content production (locations, timing, logistics)

Ensuring content is captured consistently across business and lifestyle environments

Organizing and structuring content (videos, photos, ideas)

Supporting content development using tools like ChatGPT

Executing predefined direction with precision

Coordinating with external agencies or vendors when required

What This Role Is Not

Not an influencer role

Not a content strategist role

Not a position for improvisation

The structure already exists. The role is to execute it at a high level.

Requirements

Fluent in English and Spanish (spoken and written)

Previous experience in a similar role

Strong organizational and multitasking skills

Comfortable with Google Drive and digital tools

Comfortable working within the Apple ecosystem (Mac / iPhone)

Excellent communication skills

High level of discretion and confidentiality

Strong problem-solving ability

Flexible schedule aligned with the CEO’s agenda

Ability to travel internationally

Ideal Profile

Strong professional presence

Excellent personal presentation and image awareness

High attention to detail and sense of aesthetics

High level of execution and discipline

Ability to operate without constant supervision

Comfortable in fast-paced environments

Ability to represent the CEO in professional and social settings

High level of discretion, judgment, and reliability

Commitment & Expectation

This is not a temporary or transitional role.

This position requires consistency, commitment, and alignment with a high-performance environment.

There will be pressure, changing priorities, and high expectations.

The right person will see this as an opportunity for growth and exposure.

The wrong person will feel overwhelmed.

Compensation

$60,000 – $65,000 per year

Performance-based growth opportunities

Final Note

This role is designed for someone who wants to operate at a higher level, not just support from a distance.

If you are structured, disciplined, and comfortable executing in a demanding environment, this will be a strong fit.

If not, it likely won’t.

Job Type: Full-time

Pay: $60,000.00 - $65,000.00 per year

Benefits:

• Flexible schedule

Application Question(s):

• Understands AI

Experience:

• Personal assistant: 1 year (Preferred)

Language:

• Spanish (Preferred)
• English (Preferred)

Location:

• Miami, FL 33178 (Preferred)

Security clearance:

• Confidential (Preferred)

Shift availability:

• Day Shift (Preferred)

Willingness to travel:

• 25% (Preferred)

Work Location: In person