Executive - B2B Logistics

Role Overview

B2B Logistics Executive will be responsible for managing end-to-end secondary logistics operations for the CPG business across GT, MT, and E-commerce channels.

Key Responsibilities

• Daily Operations Management
• Coordinate daily dispatches from WH to GT, MT partners and E-comm Partners
• Monitor pickup and delivery adherence through 3PL logistics partners.
• Track and close daily delivery status (Delivered / In-Transit / RTO / Delay) on dashboards and G Sheet trackers.
• Vendor & 3PL Coordination
• Liaise with transport partners (e.g., Delhivery, Blue Dart, M-Express etc.) for smooth operations.
• Manage escalations related to delays, damages, short receipts, or missed pickups.
• Validate freight invoices, weight disputes, and coordinate CN closures with finance.
• TAT & KPI Monitoring
• Track TAT adherence across all lanes and customer channels.
• Publish daily and weekly reports highlighting SLA performance, exceptions, and corrective actions.
• Support regional and partner reviews with analytical insights on cost, volume, and service performance.
• Data Management & Reporting
• Maintain shipment trackers, MIS, and dashboards for all GT, MT, and E-commerce dispatches.
• Validate DWS (Dimension-Weight-Scale) data and ensure LBH accuracy for billing.
• Work on cost per unit (CPU) and tonnage level analysis for performance improvement.
• Cross-Functional Coordination
• Coordinate with Sales, Warehouse teams for dispatch planning and issue resolution.
• Support RTV, POD, and claims closure in coordination with warehouse and finance.
• Participate in projects related to route optimization, ClickPost integration, and process automation.
  
  

Key Skills & Competencies

• Strong knowledge of secondary logistics (B2B / CPG supply chain).
• Proficiency in Excel / Google Sheets (pivot tables, lookups, dashboards).
• Analytical mindset and attention to detail.
• Effective communication and vendor management skills.
• Ability to work in a fast-paced, data-driven environment.
  
  

About Company

Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.

Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.

What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.

In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.

With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.