Executive - Brand Marketing

Job Title: Executive – Brand Marketing

Department: Brand Marketing

Job Type: Full-Time (Work from Office)

Location: Bangalore

Experience: 1–3 Years

Role Overview

The Executive – Brand Marketing will be responsible for independently planning and executing brand and social media initiatives to strengthen brand presence, drive engagement, and support business goals. This role requires hands-on execution with strong ownership, analytical thinking, and cross-functional collaboration.

Roles & Responsibilities

Brand & Social Media Strategy

• Plan and execute social media strategies aligned with brand positioning and marketing objectives
• Identify target audiences and tailor messaging across platforms
• Track industry trends and competitor activity to optimise brand communication
  
  

Content & Campaign Execution

• Own end-to-end content execution including copy, briefs, calendars, and coordination with design/creative teams
• Execute brand campaigns, product launches, influencer collaborations, and seasonal initiatives
• Ensure consistency of brand tone, messaging, and visual identity across platforms
  
  

Performance Analysis & Reporting

• Monitor key metrics such as reach, engagement, traffic, and conversions
• Analyse campaign performance and derive actionable insights
• Share learnings and recommendations to improve future campaigns
  
  

Collaboration & Ownership

• Work closely with design, performance marketing, product, and e-commerce teams
• Take accountability for timelines, execution quality, and outcomes
• Drive initiatives independently with minimal supervision
  
  

Skills & Experience

Must Have:

• 1–3 years of experience in brand marketing, social media, or content marketing
• Strong understanding of social media platforms, trends, and algorithms
• Excellent written communication and storytelling skills
• Experience planning and executing brand or social media campaigns
  
  

Good To Have

• Experience with e-commerce or D2C brands
• Exposure to influencer marketing and product launches
• Ability to balance brand storytelling with performance goals
  
  

What We’re Looking For

• Strong ownership mindset
• Creative yet data-driven thinking
• Ability to execute independently in a fast-paced environment
• Clear understanding of brand building beyond trends and posting
  
  

Skills: quora,analytical skills,social media,brand marketing,platforms,linkedin,facebook,instagram,campaigns,execution,communication,collaboration,reddit