Executive Brands & Digital

Department: Marketing & Communications

Reports To: Brand & Digital Manager

Grade: OG-II

No of Position: 01

Location: Head Office (Islamabad)

What is Executive Brands & Digital - MMBL?

The role requires a combination of creativity, digital marketing expertise, content creation skills, and performance marketing understanding. It plays a critical part in helping Mobilink Bank strengthen its digital presence, improve customer engagement, and build brand visibility across social media and digital platforms.

What Executive Brands & Digital - MMBL Does?

• Create, plan, and publish content across Facebook, Instagram, TikTok, YouTube, X, and WhatsApp.
• Develop platform-specific content according to the tone, format, and audience of each channel.
• Record, shoot, edit, and publish short-form and long-form videos.
• Write captions, scripts, and digital content for social media campaigns.
• Monitor social media channels, respond to comments and DMs, and support customer query resolution.
• Maintain a rolling content calendar covering awareness, engagement, and product-focused content.
• Plan, set up, and manage paid campaigns on Meta, TikTok, and Google Ads.
• Develop UGC-style content pieces for paid social campaigns.
• Track campaign performance through CPM, CPC, CTR, and CPR.
• Optimize campaigns through creative rotation, audience refinement, bid adjustments, and budget reallocation.
• Generate fresh, insight-driven campaign ideas for organic and paid growth.
• Identify digital trends and propose proactive campaign concepts.
• Support on-page SEO through meta titles, meta descriptions, headings, internal linking, and keyword alignment.
• Assist in keyword research, content gap analysis, and landing page copy optimization.
• Coordinate with business and product teams for discounts, offers, and promotions.
• Ensure promotional communication is accurate, brand-compliant, and shared on the right channels at the right time.

What Are We Looking For And What Does It Require To Be Executive Brands & Digital - MMBL?

• Minimum 1 to 3 years of experience in digital marketing or social media.
• Hands-on experience with Canva, CapCut, and similar content creation tools.
• Basic knowledge of Meta Ads, TikTok Ads, and Google Ads.
• Understanding of on-page SEO fundamentals.
• Ability to create engaging social media content for different platforms.
• Strong video recording, editing, and caption-writing skills.
• Creative mindset with the ability to identify trends and convert them into campaign ideas.
• Basic analytical understanding of campaign metrics such as CPM, CPC, CTR, and CPR.
• Good communication skills for community management and cross-functional coordination.
• Ability to manage content calendars, deadlines, and multiple digital campaigns.

About MMBL:

Mobilink Microfinance Bank Ltd. is providing banking services to over 42 million registered users including 16+ million monthly active customers across Pakistan. With a hybrid model that combines traditional microfinance with mobile/digital banking technologies, the bank now operates with over 100 branches and 200,000 branchless banking agents and provides a USSD (GSM) based digital channel offering savings, micro enterprise (MSME) loans, small housing loans, remittances, collection (utility bills and loan installments), mobile wallets, insurance, G2P, B2B & B2P payments; thus, playing a leading role in the promotion of financial inclusion. MMBL is committed to fostering a positive and productive workplace, and our core values reflect this focus. These values include promoting innovation and entrepreneurship, encouraging teamwork and collaboration, and prioritizing a customer-centric approach in all aspects of our business.

Why Join MMBL?

This is an opportunity for someone who is passionate about making a difference and playing a key role in driving transformative change. Our team is committed to empowering millions with the tools necessary to succeed in the digital age, and we're looking for a talented individual to join us in this endeavor.