Executive Campaign Management

ARE YOU READY TO RISE WITH PTCL GROUP

We are not just industry leaders; we are redefining excellence with groundbreaking solutions. PTCL Group stands out in the technology industry with its commitment to high-end innovation and leading the way in delivering integrated ICT and Cellular Network services in Pakistan, all rooted in our journey of Culture Transformation & Change Management.

PTCL Group actively cultivates an inclusive & diverse culture that values and uplifts every individual, regardless of their gender, social background, religion, belief, or disability .

PTCL Group Vision & Values:

With a clear vision to become the largest technology player and the champion driving the digital transformation of Pakistan, PTCL Group is guided by a set of our unified core values:

• Be Resilient
• Think Big
• Win Every Battle
• Value Success

IN THIS ROLE YOU WILL

• Utilize customer information assets within the organization using Business Intelligence and Analytics technology to support business requirements.
• Run CVM & Churn Campaigns through EVAM CMS.
• Use BI tools in accordance with the PTCL’s business objectives.
• Supporting in timely update of CVM & Churn offer matrix.
• Furnishing Adhoc reports on immediate basis as and when required.
• Supporting in new CVM & Churn report development.
• Managing RFCs relating to CVM/Churn requirements.
• Managing AI Models for improving campaigns efficiency.
• Support in all sort of customer and product analysis.
• Providing timely support with regards to CVM/Churn incentive processing.
• Liasoning with IT Billing, BI, Customer Care, Contact Center, e&, Regional, Segments and Finance teams for seamless operations of CVM Business

HOW CAN YOU EXPRESS YOUR TALENT

• Implement targeted upsell and cross- sell campaigns to achieve an increase in fixed broadband revenue within the next year.
• Implement customer feedback surveys and suggestion programs Analyze feedback data to identify areas for improvement.
• Standardize operational processes to ensure consistency, reduce errors, and improve overall efficiency in day-to- day processes.
• Optimize communication channels for upsell and cross-sell campaigns to maximize reach and effectiveness.
• Identify products/services with the highest upsell and cross-sell potential. Create personalized and targeted messaging for each customer segment with customized artworks and shouts for each segment.
• Reduce the churn rate by identifying at-risk customers, addressing their pain points, and implementing targeted retention strategies. By enhancing customer satisfaction and loyalty.

WHAT YOU NEED TO BE SUCCESSFUL

Qualification

• Minimum Bachelor’s degree required.

Experience:

• 1 to 2 years of relevant experience.

Technical Competencies:

• Campaign Management System
• SQL
• MS Office

PTCL Group's family-centric policies, offering 6-month maternity and 30-day paternity leave, along with a hybrid work model, redefine the workplace for a balanced and fulfilling career.