Executive Content & Marketing Specialist

Role Overview

We are seeking an entrepreneurial and results-driven Executive Content & Marketing Specialist to launch and manage a new, premium service wing focused on high-impact, custom content solutions for our e-commerce merchants.

This is a unique, high-autonomy role where the candidate is responsible for the entire customer lifecycle: from deep customer consultation and strategic planning to hands-on execution of content, design, and digital optimisation. This position is crucial for delivering value-added services that elevate merchant success beyond our standard platform offering.

Key Responsibilities:

A. Strategic Consultation, Scope Management & Reporting (The Client Partner)

• Serve as the point of contact along with an account manager for high-tier merchants, conducting in-depth consultations to understand their specific business challenges, customer base, and growth objectives.
• Understand Clients’ goals and set the right expectation and scope for the custom content service, translating complex merchant needs and customer insights into actionable agency-level marketing briefs and measurable outputs.
• Develop clear, data-informed content strategies (blog, social, landing pages) designed to fill gaps in the merchant's existing self-managed site.
• Client Performance Reporting: Conduct four recurrent, structured meetings per month with the merchant to share progress reports, review performance metrics, and collaboratively plan the next cycle of content execution.

B. Multi-Channel Content Production & Brand Asset Creation (Execution)

• Determine the most effective content format—be it video, image, text, or ad copy—that will work for the merchant's goals, and produce this content either manually or using AI-assisted tools.
• Generate compelling, conversion-focused content copy for product descriptions, landing pages, email campaigns, and marketing advertisements across various formats, including: Search Ads, Display Ads, and Meta Ads.
• Develop essential visual communication assets (basic graphics, banners, simple infographics) that align with the merchant's brand identity.
• Core Brand Responsibility: Create graphic visual designs for all internal and external communications originating from inside the NOWFLOATS product, as well as for the company's social media handles and email/WhatsApp channels.

C. Digital Optimization, Posting & Performance

• Apply best practices in Digital Marketing and Search Engine Optimization (SEO) to maximize the visibility and performance of all custom-created content.
• Execution & Posting: Handle the direct posting of engaging content on behalf of the merchant on their website (for updates) and social media channels (for engagement).
• Monitor and analyze content performance metrics to provide merchants with feedback and optimize materials for higher engagement and conversion rates.
• Maintain full quality control, ensuring all deliverables are professionally executed and exceed expectations for premium service.

Requirements & Qualifications

• Experience: 2-5+ years of proven professional experience encompassing digital marketing, content strategy, and creative execution (freelance or agency experience is a significant plus).
• Strategic Acumen: Demonstrated ability to understand complex business goals and translate them into simple, effective marketing action plans.
• Content & Copywriting: Exceptional skill in writing clear, persuasive, and SEO-friendly marketing copy.
• Digital Marketing: Solid working knowledge of Digital Marketing channels and best practices for SEO, paid ad content (Meta/Google), and social media.
• Tool Proficiency: Expertise in both writing tools (including AI assistants for scaling output) and design tools is mandatory for execution.
• Design Proficiency (Good to Have): Functional competence in basic graphic creation using tools like Canva, Figma, or Adobe Express to quickly produce clean, brand-consistent visuals.
• Communication: Strong interpersonal and presentation skills, with the ability to confidently communicate strategies and results to merchant executives.
• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.

Why Join Us?

This is a unique opportunity to act as a strategic force within a growing technology company. You will be instrumental in launching and defining the success of a premium service line, offering high autonomy and direct visibility into the business growth you drive.

Job Types: Full-time, Permanent, Fresher

Pay: ₹50,000.00 - ₹55,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person