Executive - Digital Marketing

Union Fabrics is a fast growing vertically integrated Textile Manufacturing Company with state-of-the-art facilities - Weaving, Processing & Stitching. Expansion and growth plans have opened up a new opportunity for the position of:

*Executive-Digital Marketing*

Job Description:

We are looking for a creative and driven Digital Marketing Professional to manage online marketing for our home textile and local garment brands. The ideal candidate will be responsible for social media campaigns, e-commerce growth, digital ads, and content creation to increase brand visibility and sales Run campaigns on Facebook, Instagram, Google & TikTok.

The duties and responsibilities include but are not limited to the following:

• Manage content creation (reels, videos, product photography).
• Handle SEO, SEM, and website management (Shopify/WordPress).
• Execute WhatsApp, SMS & email marketing campaigns.
• Analyze and report performance using Google Analytics & Meta Ads Manager.

Qualifications and Requirements:

• MBA from recognised university with 2–4 years of experience in digital marketing (textiles/fashion preferred).
• Hands-on with Google Ads, Meta Ads, Canva, and social media tools.
• Strong sense of fashion trends & seasonal campaigns.
• Good communication skills in English & Urdu

Location: SITE Area, Karachi, Pakistan

Job Type: Full-time

Experience:

• Digital Marketing: 2 years (Required)

Work Location: In person