Executive Director- Communications (College)

Responsible for the development and coordination of internal and external communications for a large, complex college. Directs a comprehensive communications and marketing program and serves as primary media contact for local, national, and international news organizations.

1. Develops and manages a comprehensive communications and media relations program to raise the college's visibility (locally, regionally, nationally and internationally). Directs overall planning and implementation, including budget development and staff management.
2. Fosters and enhances relationships with stakeholders to increase awareness of the college's vision, mission, goals and community impact. Serves as the college's primary media contact for news organizations, and advises senior administration, faculty and staff in all areas involving media and other external relations vehicles. 3. Serves as primary marketing liaison for events coordinated by student organizations within the college, including lectures and symposia.
4. Works with senior administrators and staff to strengthen communications links with community and governmental agencies and organizations as well as other key constituent groups.
5. Builds and maintains relationships with campus and community media representatives to ensure consistent and accurate media coverage for the college. Uses partnerships to create and implement innovative marketing and communication strategies.
6. Manages all electronic content for college websites. May also coordinate social media and electronic communications by alumni groups.
7. Administers special events, marketing and media relations, and participates in other college advancement activities.
8. Reviews, edits and authorizes copy, and oversees design work on college publications.
9. Performs other job-related duties as required.

MQ:
Requires a thorough understanding of both theoretical and practical aspects of an analytical, technical or professional discipline; or the basic knowledge of more than one professional discipline. Knowledge of the discipline is normally obtained through a formal, directly job-related 4 year degree from a college or university or an equivalent in-depth specialized training program that is directly related to the type of work being performed. Requires a minimum of five (5) years of directly job-related experience.

Additional Job Posting Information:

• Develops and executes strategic marketing and communication plans to attract and engage prospective students, focusing on key academic departments and programs within college.
• Project manages the execution of marketing and communications tactics from start to finish, driving projects forward and ensuring quality, brand consistency and deadlines are met.
• Develops and manages the college's brand strategy, including positioning, message development, visual identity and voice to ensure clarity, consistency and effectiveness in all communications.
• Directs the content strategy for the college’s web site using current online marketing and web site trends to enhance student recruitment and strategic communications.
  

• Department is willing to accept experience in lieu of education.