Executive Director, Health Care Professional (HCP) Marketing, NUBEQA

Bayer is committed to delivering science for a better life by advancing a portfolio of innovative treatments. The company has the passion and determination to develop new medicines that help extend and improve the lives of people living with cancer. Prostate cancer is the second most- commonly diagnosed cancer in men and a key area of focus for Bayer. The company’s franchise includes two marketed products, NUBEQA (darolutamide) and XOFIGO (radium-223). NUBEQA (darolutamide) is a flagship therapy for Bayer Pharmaceuticals given its importance to patients and blockbuster status. We also have several compounds in development.

Bayer is focused on addressing the unique needs of prostate cancer patients, providing treatments that extend their lives throughout the different stages of the disease and allowing them to continue their everyday activities, so that they can live longer, better lives.

The Executive Director, Health Care Professional (HCP) Marketing, NUBEQA, is an exciting opportunity for a high-energy individual interested in accelerating the growth of Bayer’s flagship oncology brand across multiple indications. The Executive Director of Marketing will drive cross-indication brand strategy to propel NUBEQA beyond blockbuster status. This role will leverage strategic marketing prowess, executional excellence, and an entrepreneurial spirit to drive brand sales and market share.

The primary responsibilities of this role, Executive Director, Health Care Professional (HCP) Marketing, NUBEQA, are to:

Establish NUBEQA leadership in prostate cancer by:

• Leveraging data-driven insights to develop core branding, positioning, and messaging for a multi-indication brand;
• Developing and leading cross-indication brand plan and investment plan for the marketing team;
• Partnering with business insights team to set the future direction for insight generation and strategy development; monitoring product strategy success and adjusting accordingly;
• Staying ahead of market trends to build innovative solutions that address or preempt customer needs;
• Galvanizing complex matrix teams and leading agency relationships to flawlessly execute tactics on strategy, time, and budget;
• Partnering with Customer Engagement Teams, Market Access, Medical/HEOR, Digital/Media Center of Excellence and leading cross-functional projects to drive brand goals;
• Cultivating relationships with thought leaders, key customers, and professional organizations;
• Representing Marketing on Promotional Review Team;
• Providing an environment that fosters learning, open communication, teamwork, and fun to maintain and expand our high-performing team.

• BA/BS Degree;
• Extensive background within the pharmaceutical Industry leading and/or managing teams;
• High-performing Health Care Professional (HCP) Marketer with expertise creating, leading, and implementing innovative strategies in complex matrix organizations;
• Personal conviction, drive for results, and ability to lead and deliver through others;
• Proven ability to use analytical skills and critical thinking to diagnose business issues and incorporate into development or adjustment of marketing plans to achieve business results in a self-directed manner;
• Experience creating, leading and implementing innovative strategies ;
• Significant experience in external stakeholder/partner engagement;
• Strong emotional intelligence and interpersonal skills to set a vision and influence without authority across diverse internal and external teams;;
• Excellent communicator and strong presenter with the ability to partner, gain credibility, and influence without authority across all organizational levels to deliver results with speed;
• Ability to work in a fast paced environment and make decisions in ambiguous/uncertain situations;
• Ability to travel approximately 25% (domestic travel);
• Passion for patients and self-motivation.

• 12 years of Pharmaceutical industry or equivalent experience, with at least 5 years in marketing and MBA or other advanced degree;
• Oncology and/or Urology experience in the prostate cancer field;
• Prior launch experience;
• Prior pharmaceutical sales management experience is a plus.