Executive Director - Trade and Distribution

Role Overview

The position leads the development and execution of the DMMO B2B trade engagement and distribution strategy.

Key Responsibilities

• Strategy & Planning : Develop annual leisure trade business plans within the overall Business & Marketing framework.
• Distribution Management : Build and maintain relationships with KSA and international trade partners (tour operators, travel agencies, OTAs, DMCs, airlines).
• Events & Promotions : Coordinate participation in trade shows, industry events, and organize Familiarization (FAM) trips.
• International Offices : Manage and appoint representation teams in international markets.
• Market Research : Conduct audits and research on trade insights, competitor activities, and industry trends to guide strategies.
• Partnerships : Collaborate with trade associations and industry partners to maximize reach and visitor growth.
• Product Distribution : Work with partners to enhance destination inclusion, develop packages, and create unique offerings.
• Performance Monitoring : Define KPIs and track performance (bookings, revenue, market share).
• Team Leadership : Initially build the travel trade department, eventually lead and manage a team.
• Executive Duties : Contribute as part of the DMMO leadership team, producing reports and updates as required.

Qualifications

• Experience : 15+ years in travel/tourism (preferably within a DMMO).
• Education : Bachelor’s degree in a relevant major.
• Skills : Strong knowledge of the leisure travel trade, proven ability to build strategies in KSA/international markets.
• Network : Established business relationships in the leisure sector.