Executive – Email Customer Relationship Management

JOB PURPOSE

The Executive – Email Customer Relationship Management will be responsible for the end-to-end execution of email campaigns, from template development and segmentation to deployment and performance analysis. Your expertise in email deliverability and design will help optimize the customer journey and directly impact Customer Lifetime Value (CLTV) and retention.

Qualifications and Education:

• Bachelor’s degree in business administration or any related field.
• Basic understanding of HTML is a plus.
• Basic understanding of CRM platforms.

Experience

• 1-3 years of relevant experience.
• CRM, campaign management. (E-Commerce, Retail or Service based industry “Airlines, banks, telecom...etc).
• Hands-on experience with CRM/ESP platforms such as MoEngage, Salesforce Marketing Cloud, or similar.
• Strong analytical skills to interpret email metrics (Open Rates, CTR, Conversions).
• Advanced skills in Microsoft Office (Excel, PowerPoint) for reporting

JOB RESPONSIBILITIES

• Build, test, and deploy data-driven email campaigns (Acquisition, Retention, and Reactivation).
• Set up and manage automated email workflows and trigger-based journeys across all product categories.
• Conduct A/B testing on subject lines, content, and send times to maximize ROI and engagement.
• Coordinate with the Creative team to ensure email assets align with brand guidelines and promotional calendars.
• Monitor email deliverability, bounce rates, and list health to ensure high inbox placement.
• Prepare weekly performance dashboards and insights to identify opportunities for growth.
• Align with Performance, Merchandising, and Customer Service teams to ensure a seamless omnichannel experience