Executive Vice President, EF Adventures

Develop and execute a compelling vision and roadmap: Scale user acquisition and lifecycle marketing through a multi-channel strategy leveraging the customer bases of the other EF World Journey products, and reaching new consumers through paid media, strategic partners, SEM, DSPs, social paid/earned, community/influencer development, affiliate marketing, email marketing, CRM, mobile, and native.

Scale the new EF product line: including market and consumer research, product design, safety and risk assessment, organizational structure, marketing and sales plans, revenue and profitability targets, etc.

Own brand measurement and champion a consistent voice: Ensure the brand’s market performance and establish a consistent brand experience across marketing and product touchpoints.

Lead sales and marketing strategy and day-to-day operational execution: Connect the EF World Journeys customer lifecycle, grow online commercial results with respect to top and bottom lines, and ensure digital conversion drives overall company revenue objectives.

Drive analytical rigor: Focus on marketing spend/performance, cost of acquisition, user experience, and pricing scenarios.

Derive impact and feedback from customer insights, CRM, and product teams: Further iterate and evolve product offerings.

Provide leadership on the EF team, Build capabilities and support development while nurturing a collaborative and dynamic culture across EF World Journeys.

Grow and maximize potential: Lead the existing team to execute and expand the new product line, ensuring optimal performance and development.

Strategic Thinking: Adopts a long-term perspective about the business (customer segments and the external environment). Develops hypotheses or alternative scenarios of how critical issues will play out beyond the year and uses these to set challenging goals with future payoffs or outcomes.

Digital Marketing Expertise: Knowledge of B2C customer acquisition practices across a wide range of paid, unpaid, and product-led channels, including Digital Marketing, E-commerce strategy, B2C marketing, Growth Marketing, Brand collaborations, Influencer marketing, Social Media, SEO, and Paid search.

Managed High Performing Teams: A true “player-coach” willing to work directly with leaders and teams across the organization. Translates business goals into well-defined performance plans, communicates links between current activities and goals, overcomes obstacles, plans for contingencies, and ultimately delivers on EF’s mission.

Demonstrated P&L Accountability: Proven responsibility managing a P&L, driving ROI, and bottom-line financial performance.

Adaptability and Flexibility: Thrives in a results-driven, fast-moving entrepreneurial environment.

Analytical Skills: Strong analytical skills to drive marketing spend/performance, cost of acquisition, user experience, and pricing scenarios.

Customer Insight: Ability to derive impact and feedback from customer insights, CRM, and product teams to further iterate and evolve product offerings.

Collaborative Skills: Proven ability to collaborate effectively with stakeholders from other products and departments to drive the business forward, fostering a cooperative and integrated approach to achieving company goals.

Brand Management: Expertise in ensuring consistent brand experience across marketing and product touchpoints, and championing brand measurement.