Executive/Sr. Executive E-Commerce & Digital Marketing

Designation : Executive/Sr. Executive E-Commerce & Digital Marketing

Job Description

1. Amazon Seller Central Management (3P)

• Create, upload, and optimize product listings using SEO (titles, bullets, keywords, backend keywords).
• Manage FBA/FBM operations: stock, shipments, returns, and order processing.
• Track Buy Box performance, pricing, and competitor activities.
• Handle customer queries, feedback, and reviews.
• Optimize Storefront, A+ Content, and Brand Registry assets.

2. Amazon Vendor Central Management (1P)

• Manage purchase orders, confirmations, invoicing, and shipments.
• Ensure packaging and compliance to avoid chargebacks.
• Maintain product catalog, cost sheets, and inventory forecasting.
• Track vendor scorecards, shortage claims, and deductions.
• Coordinate promotions, deals, and marketing fund utilization with Amazon teams.

3. Amazon Advertising (PPC Campaigns)

• Create and manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Optimize campaigns using ACoS, CTR, CVR, keyword bidding, and placement strategy.
• Conduct keyword research and prepare performance reports.
• Manage advertising budgets and improve ROAS.

4. Digital Marketing & Performance Advertising

• Create and manage keyword lists, audiences, and targeting across Search, Display, and Remarketing.
• Manage ads for lead generation and e-commerce sales on Google Ads, Facebook, Pinterest, and other platforms.
• Optimize PPC and social media ads, including bid management, quality score improvement, and audience refinement.
• Assist with ad creatives, copywriting, and landing page optimization.
• Conduct competitor analysis and benchmark ad performance.
• Create funnels and landing pages to improve conversions.
• Monitor budgets and maintain dashboards for all paid ad accounts.

5. Reporting & Coordination

• Generate weekly and monthly reports on metrics, goals, revenue, and campaign performance.
• Work with business development to support lead generation and brand awareness programs.
• Collaborate with cross-functional teams to meet sales and revenue targets.
• Keep updated with industry trends and recommend new strategies for growth.

Required Skills

• Strong knowledge of Amazon Seller Central & Vendor Central.
• Expertise in Amazon PPC, Google Ads, Facebook Ads.
• Excellent analytical skills (ACoS, ROAS, CTR, CVR, Quality Score).
• Good communication, copywriting, and teamwork abilities.
• Proficiency in Excel, analytics tools, and campaign management platforms.

Key Competency Required:

• Possess a degree in digital marketing, Business administration or related field
• Trade Marketing
• Content Creation
• Social Media Marketing (SMM)
• Search Engine Optimization (SEO)
• Graphic designing
• Email Marketing
• Product Marketing, Brand Management
• Data Research
• Google Analytics
• Strategic Planning
• Sales Support
• Growth Mindset

Knowledge Required

• 1. 3-6years of experience in Digital Marketing of pharma company.
• 2. Strong skills in campaign management, channel sales, trade marketing, revenue generation, business development, BD, BDM, and marketing.
• 3. Familiarity with digital marketing technologies such as Google Analytics, AdWords, and social media platforms.
• 4. Ability to manage digital assets and implement digital best practices to boost external optics within the life science/biotech industry.

Job Types: Full-time, Permanent, Fresher

Pay: ₹15,000.00 - ₹35,000.00 per month

Benefits:

• Provident Fund

Work Location: In person