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Experienced B2B Marketing Analyst
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Job Summary:
The ideal candidate in this role will have strong database management, strategic analysis, reporting and visualization expertise and interest.
Responsibilities :
The work we’ve done over the past 30+ years has positively impacted the lives of countless patients and families who face hundreds of diseases across all key therapeutic areas. The work we do today will improve the lives of people living with illness and disease in the future.
Cincinnati Perks
The Medpace Marketing Analytics team fuels a data–driven business development culture at Medpace. We provide market and customer data and insights to support smarter marketing campaign strategy, more efficient business development activity, and improved new business outcomes. This is a critical role responsible for identifying high potential customers and focus areas that will drive the company’s continued growth as a top-10 global Clinical Research Organization. This role produces and analyzes market intelligence and sales operations data to improve performance and works directly with senior management to inform better processes and decision making.
The ideal candidate in this role will have strong database management, strategic analysis, reporting and visualization expertise and interest.
- Proactively monitor and analyze the market, customer and competitor landscape to identify emerging trends and competitive differentiators;
- Leverage industry data and customer insights to identify and drive sales and marketing leads, activities and tactics;
- Work collaboratively with internal and external subject matter experts to identify key therapeutic, disease, regional/global trends and target segments;
- Perform ongoing oversight and reporting of biopharma drug pipeline, financial and customer engagement data to identify and qualify high potential customers and market opportunities;
- Design and develop visualizations, dashboards, reports and metrics to efficiently measure achievement against key performance indicators; and
- Review, summarize and report key sales performance data providing analyses and recommendations to management based on findings.
- Bachelor’s degree in Business Administration, Marketing or Data Analytics required;
- Minimum 2 years of full-time experience in marketing analytics, research, business intelligence or related field; B2B market preferred;
- Strong analytical and data visualization skills with the ability to analyze large data sets and translate findings into recommendations and insights;
- Advanced experience with data visualization tools, including Microsoft Excel, Power BI or similar;
- Basic knowledge of customer relationship management (CRM) and marketing automation platforms and applications a plus;
- Independent and proactive work ethic and planning ability;
- Excellent organizational, multitasking, communication and problem-solving skills; and
- Proficiency in MS Office required.
Medpace is a full-service clinical contract research organization (CRO). We provide Phase I-IV clinical development services to the biotechnology, pharmaceutical and medical device industries. Our mission is to accelerate the global development of safe and effective medical therapeutics through its scientific and disciplined approach. We leverage local regulatory and therapeutic expertise across all major areas including oncology, cardiology, metabolic disease, endocrinology, central nervous system, anti-viral and anti-infective. Headquartered in Cincinnati, Ohio, employing more than 5,000 people across 40+ countries.
Why Medpace?:
People. Purpose. Passion. Make a Difference Tomorrow. Join Us Today.
The work we’ve done over the past 30+ years has positively impacted the lives of countless patients and families who face hundreds of diseases across all key therapeutic areas. The work we do today will improve the lives of people living with illness and disease in the future.
Cincinnati Perks
- Cincinnati Campus Overview
- Flexible work environment
- Competitive PTO packages, starting at 20+ days
- Competitive compensation and benefits package
- Company-sponsored employee appreciation events
- Employee health and wellness initiatives
- Community involvement with local nonprofit organizations
- Discounts on local sports games, fitness gyms and attractions
- Modern, ecofriendly campus with an on-site fitness center
- Structured career paths with opportunities for professional growth
- Discounted tuition for UC online programs
Awards
- Named a Top Workplace in 2024 by The Cincinnati Enquirer
- Recognized by Forbes as one of America's Most Successful Midsize Companies in 2021, 2022, 2023 and 2024
- Continually recognized with CRO Leadership Awards from Life Science Leader magazine based on expertise, quality, capabilities, reliability, and compatibility
What to Expect Next
A Medpace team member will review your qualifications and, if interested, you will be contacted with details for next steps.
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