Expert Performance Marketing Specialist (Search & Social)

Job Opportunity: Expert Performance Marketing Specialist (Search & Social)

We are seeking a high-level performance marketing specialist to take full ownership of our digital acquisition and content strategy. The ideal candidate is a Google Ads Expert who can effortlessly pivot between technical search optimization and the creative demands of social platforms like TikTok and Facebook.

You aren’t just a "button-pusher"; you are a growth strategist who understands how to leverage Shopify for both conversion and long-term organic authority.

Key Responsibilities

1. Google Ads (Primary Focus)

● Full-Funnel Management: Architect, launch, and scale Search, Shopping, and Performance Max (PMax) campaigns.

● Optimization: Perform daily bid management, keyword expansion, and negative keyword sculpting to ensure a high ROAS.

● Analytics: Set up advanced tracking and provide deep-dive reporting on CAC, LTV, and conversion attribution.

2. Social Media Advertising (TikTok & Facebook)

● TikTok Strategy: Create high-energy, "native-feeling" ads; monitor engagement and manage influencer/creator connections to fuel the ad pipeline.

● Meta Ads: Build and manage Facebook/Instagram campaigns with a focus on creative testing and audience segmentation.

● Monitoring: Track real-time performance to quickly pivot creative assets based on what the data shows.

3. Shopify & Content Strategy

● On-Page SEO: Optimize product titles, meta descriptions, and alt text specifically for the Shopify environment.

● Blog Management: Write and publish high-quality, SEO-driven blog posts that move the needle on organic rankings and provide value to our customers.

● Conversion Rate Optimization (CRO): Work within Shopify to ensure landing pages are optimized for the traffic coming from your paid ads.

Qualifications

● Experience: 4+ years of proven experience managing 5-to-6-figure monthly budgets on Google Ads.

● Technical Mastery: Deep knowledge of Google Ads, Facebook Ads Manager, TikTok Ads Manager, and Shopify.

● SEO Proficiency: Solid understanding of keyword research tools (Ahrefs/Semrush) and on-page best practices.

● Mindset: Data-driven but creatively curious. You understand that a great ad is a mix of technical precision and human psychology.

How to Apply

Please provide:

• A brief summary of your biggest Google Ads win (including spend and ROAS).
• Your philosophy on "Native Ads" for TikTok vs. traditional Facebook ads.
• Examples of Shopify blogs or SEO projects you’ve successfully ranked.

Would you like me to include a specific salary range or remote work policy based on the 2026 market standards?

Pay: Rs50,000.00 - Rs70,000.00 per month

Work Location: In person