Export Business Development Executive (Merchant Exports)

Role Objective

To identify, develop, and grow international business opportunities by researching export markets, analyzing trade data, engaging prospects, and generating qualified leads for export sales — with a strong focus on product-market fit, buyer identification, and deal conversion support.

This role does NOT involve export documentation or logistics execution. Key Responsibilities Export Market Research & Analysis

• Research high-potential export markets using:
• Import–export data
• Trade statistics
• HS code analysis
• Market demand trends
• Identify:
• Countries importing relevant products
• Major buyers / importers
• Competitor activity
• Analyze pricing trends, demand volume, and entry barriers

Lead Generation & Business Development

• Generate leads through:
• Trade portals (IndiaMART, TradeIndia, Alibaba, etc.)
• Export databases
• Industry directories
• Trade fairs & exhibitions
• LinkedIn & email outreach
• Qualify leads based on:
• Buyer profile
• Volume potential
• Country & trade feasibility

Exhibition & Trade Fair Support

• Pre-show:
• Identify exhibitors & visitors
• Prepare target buyer list
• During / Post-show:
• Follow up with leads
• Convert inquiries into discussions
• Maintain structured lead tracker

Product & Market Mapping

• Identify:
• Products suitable for export
• Country-wise demand
• Pricing benchmarks
• Match company products with:
• Import trends
• Industry requirements
• Market gaps

Sales Support & Coordination

• Support management in:
• Preparing commercial proposals
• Customer presentations
• Market entry strategies
• Maintain CRM / lead tracker
• Track enquiry-to-conversion funnel

Key Performance Indicators (KPI Scorecard)KPI AreaMeasurementQualified Export LeadsMonthly countNew Markets IdentifiedQuarterlyBuyer EngagementsCalls / emails / meetingsExhibition Leads Converted% conversionMarket Research ReportsMonthlySales Opportunities GeneratedValue & volumeFollow-up DisciplineTimely updatesRevenue SupportContribution to exports Qualification & ExperienceMandatory:

• Graduate (Business / Commerce / Engineering preferred)
• 2–6 years experience in export sales / international BD
• Strong understanding of:
• Export markets
• HS codes
• Trade data analysis
• International buyer behaviour
• Excellent English communication (email & calls)

Preferred:

• Experience in:
• Industrial products / machinery / B2B exports
• Trade exhibitions
• International lead generation
• Familiarity with:
• EXIM data tools
• LinkedIn Sales Navigator
• CRM systems
• MS Excel & reporting

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹65,000.00 per month

Benefits:

• Health insurance
• Leave encashment
• Provident Fund

Ability to commute/relocate:

• Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Preferred)

Language:

• English (Required)

Work Location: In person