External Communications & PR Associate Manager

Duties & Responsibilities:

• Develop and execute a comprehensive corporate communications strategy, encompassing the Strategic Business Plan (SBP) and Annual Operating Plan (AOP), including external and executive communications, Brand PR, and the Corporate Social Responsibility (CSR) communications plan.
• Executive communication strategy and action plan for the Business Unit General Manager (GM) driving visibility and leadership on Performance With Purpose (PWP) with key stakeholders
• Actively manage relations with media to ensure right corporate positioning of PepsiCo within the community and external stakeholders
• Represent and support external engagements for PepsiCo with external bodies, government and strategic customers (e.g. industry, legal and regulatory) in partnership with Public Policy & Global Affairs (PPGA)/Solicitors Regulation Authority (SRA)/business leaders
• Oversee and execute all Public Relations (PR) and External communications events
• Own and drive the communication aspect of the social impact agenda in Egypt
• Managing Agencies and relations with NGOs and partners to further drive PEP agenda from communications aspect
• Liaise and manage the partnership with PepsiCo foundation regarding the joint projects in Egypt from communications aspect
• Drive brand communication and consumer PR for our portfolio and work closely with BU marketing team and category teams to support their cycle plan
• Manage end-to-end Brand PR activities, including media relations, press releases, spokesperson positioning, influencer partnerships, reputation monitoring, crisis communications, and campaign measurement, ensuring consistent brand messaging and strong media presence.
• Lead the planning and execution of corporate and brand events, including launches, media events, stakeholder engagements, ensuring alignment with business objectives and brand positioning.
• Oversee social media strategy and content across platforms to strengthen brand presence, engagement, and reputation, ensuring consistency with corporate messaging and brand voice.
• Oversee copywriting and development of high-quality PR and communications materials, including briefing documents, press releases, media kits, executive talking points, and messaging frameworks, ensuring clarity, accuracy, and alignment with brand strategy.
• Own brand and corporate issues and crisis communication for countries covered: 1) Ensure speedy response and management excellence; 2) Pre-assessment of risk and mitigation excellence
• Measurement, evaluation and reporting for all activities
• Manage and support various BU key communication projects
• Liase and coordinate the work with Global team members

Job Requirements:

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field
• etc.
• 7-9 years of experience working a similar role: private sector or government.
• Strong communications, PR, and copywriting skills, with the ability to develop clear, compelling content aligned to strategic objectives.
• Demonstrated ability to translate complex ideas into effective messaging and content strategies across multiple channels.
• Excellent communicator in Arabic and English (both written and verbal).
• Highly proactive and able to navigate ambiguity and complexity while developing successful solutions.
• Well-organized with strong attention to detail while working in a dynamic fast-paced environment.
• Ability to work collaboratively across functions, including comfort with supporting and interacting with senior executives.
• Event management experience, including planning, coordinating, and executing internal and external events while managing multiple stakeholders and timelines.
• Social media strategy and content expertise, including platform planning, content development, and live/event coverage to support communication and brand objectives.
• Demonstrate ability to leverage existing resources and build efficiencies and effective solutions into PepsiCo processes.
• High-level of creative thinking and the confidence to use it.
• Problem solving skills.
• Digital communication skills.