Female Content Creator- Food and Yoga

Key ResponsibilitiesContent Creation & Production

• Develop, film, and edit high-quality video content (short-form and long-form) demonstrating yoga sequences, cooking tutorials (focusing on healthy, mindful eating), and mindfulness tips.
• Create visually appealing static content, including recipe photography, lifestyle shots, and instructional graphics, ensuring brand consistency.
• Script, storyboard, and plan all content to align with editorial calendars, seasonal themes, and platform-specific best practices.
• Ensure all yoga instruction and nutritional information provided is safe, accurate, and evidence-based (or clearly labeled as traditional/Ayurvedic).

Strategy & Distribution

• Manage the posting schedule and engagement across all assigned social media channels (e.g., IG Reels, TikTok, YouTube Shorts).
• Monitor content performance using analytics (views, engagement rate, retention) and adapt future strategies based on data.
• Write compelling, SEO-optimized captions and blog articles that complement video content, focusing on health benefits and proper technique.
• Actively engage with the online community, responding to comments and fostering a positive, interactive atmosphere.

Subject Matter Expertise

• Design and execute beginner-friendly and intermediate yoga flows (e.g., Vinyasa, Hatha) for video, providing clear verbal cues.
• Develop and test original, healthy recipes, clearly documenting ingredients, measurements, and cooking steps.

Required Qualifications and Skills

• Education: Bachelor’s degree in Communications, Marketing, Nutrition, or a related field preferred.
• Yoga Certification: Minimum RYT 200-Hour Yoga Teacher certification is mandatory.
• Content Expertise: Proven experience creating original food and/or wellness content for a public digital platform (portfolio required).
• Technical Proficiency:
• Expertise in mobile and professional video filming techniques (lighting, composition).
• Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut) and photo editing software (e.g., Adobe Lightroom).
• Communication: Exceptional written and verbal communication skills, especially the ability to explain complex concepts (yoga postures, nutritional science) clearly and engagingly.
• Self-Management: Highly organized, self-motivated, and comfortable working independently to meet tight content deadlines.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person