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JOB DESCRIPTION
Sales Team Leader – UAE
Company: Be U Bella Cosmetics – GCC
Location: Abu Dhabi
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1. ROLE PURPOSE
To support, drive, and elevate sales team performance across UAE, ensuring consistent field execution, disciplined sales activity, and measurable revenue growth, while preparing for potential transition into a sales Manager role based on performance (Q2–Q3 evaluation period).
2. REPORTING LINE
Reports to: Top Management / Commercial Head
Works in coordination with: Sales Team (10 members)
This role supports team performance and execution, while operating within the established sales structure and management framework.
3. ROLE SCOPE
A. TEAM PERFORMANCE SUPPORT
Conduct daily follow-ups with sales team on targets and activities
Support team members in closing deals and overcoming objections
Ensure alignment with sales targets and monthly objectives
B. FIELD LEADERSHIP (Primary – 50%+)
Conduct joint field visits with sales team
Handle key accounts and high-value clients
Support negotiations and deal closures
C. SALES EXECUTION & DISCIPLINE
Ensure adherence to:
Daily activity tracking
CRM/reporting systems
Route planning and visit structure
D. BUSINESS DEVELOPMENT SUPPORT
Identify new opportunities in the market
Strengthen relationships with existing clients
Support expansion of key accounts
E. TEAM COACHING & DEVELOPMENT
Provide on-the-job coaching during field visits
Identify performance gaps and recommend improvements
Support skill development across the team
F. REPORTING & PERFORMANCE MONITORING
Track team performance vs targets
Provide structured feedback to management
Highlight risks, gaps, and opportunities
4. KEY PERFORMANCE INDICATORS (KPIs)
Evaluation Period: May 1st – September 30th, 2026
A. SALES PERFORMANCE (50%)
Team target achievement (%)
Contribution to closing key deals
Growth in revenue vs baseline
Increase in active clients, open doors with key clients
B. FIELD ACTIVITY & EXECUTION (20%)
Minimum 15–20 joint field visits/week
Coverage of key accounts
Quality of field engagement
C. TEAM PERFORMANCE IMPACT (10%)
Improvement in underperforming team members
Team discipline (reporting, attendance, activity)
Overall team productivity increase
D. PIPELINE & BUSINESS DEVELOPMENT (10%)
New client acquisition support
Expansion of existing accounts
Pipeline visibility and accuracy
E. REPORTING & STRUCTURE (10%)
Accuracy and consistency of reports
CRM usage and compliance
Timely escalation of issues
5. ROLE INTEGRATION PRINCIPLES
Operates as a performance driver within the sales team, ensuring alignment with company sales strategy.
Supports team members through coaching, field presence, and collaboration
Works within the defined sales structure, maintaining clear reporting and communication lines.
Contributes insights and recommendations to improve overall sales performance.
6. PERFORMANCE REVIEW STRUCTURE
END OF Q2 (JUNE 2026) – INITIAL EVALUATION
Focus: Capability Validation
Evaluation Criteria:
Ability to influence team performance
Field effectiveness and presence
Contribution to sales results
Team acceptance and cooperation
Discipline and reporting consistency
Outcome:
Continue role
Adjust responsibilities
Performance warning (if needed)
END OF Q3 (SEPTEMBER 2026) – FINAL EVALUATION
Focus: Management Readiness
Evaluation Criteria:
Proven ability to drive team results
Consistent field leadership
Team performance improvement
Ownership and accountability
Readiness for managerial responsibility
Outcome:
Promotion to Sales Manager – UAE OR
Maintain current role OR
Role restructuring
7. SUCCESS PROFILE
To succeed in this role, the Senior Sales Team Leader – UAE must demonstrate:
Strong sales capability with field credibility
Ability to influence and guide a team
Results-driven mindset
Discipline and consistency
Readiness to transition into leadership role
8. KEY MESSAGE
This role is designed as a performance-based pathway toward Sales Management.
Progression depends on demonstrated ability to lead, influence, and deliver measurable business results.
Send your CV to: m.careina@beubellacosmetics.com
Pay: AED10,000.00 - AED12,000.00 per hour
Work Location: In person
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