Female Sales Executive - Swim Academy

Role Summary
The Sales Executive is the front-line sales team member: greeting inquiries, converting leads into registrations, guiding parents through the registration process, and upselling additional services.

Key Responsibilities

• Respond quickly and professionally to all inquiries (walk-ins, calls, WhatsApp, social media), per SOP: in-person within 2 minutes; digital within 1 hour during office hours.
• Use friendly, clear language aligning with Elite’s customer interaction standards (Section 7).
• Capture lead information accurately in the ERP / CRM: name, contact, age of child, swimming experience, inquiry type.
• Follow the lead-follow-up schedule: initial response, day-3 follow-up, day-7 final follow-up if no response.
• Manage registration process: ensure paperwork (T&C, medical, liability) is completed, and collect payments, issuing correct receipts.
• Coordinate with Admin to confirm class availability before confirming enrollment.
• Promote additional programs logically: private lessons, adult swim, merchandise, ladies-only branch options, etc., in a value-driven, parent-centric way.
• Handle minor complaints or concerns; escalate more serious ones to the Sales Supervisor following protocol.
• Maintain and update CRM data daily: lead status (converted, lost, pending), payment status, follow-up notes.
• Meet or exceed monthly sales targets, conversion goals, and upsell metrics set by the Sales Supervisor.
• Attend regular sales team meetings, training, and coaching sessions.

Qualifications & Requirements

• 1–2 years of sales experience or customer service, preferably in education, recreation, or youth-focused business.
• Strong communication and interpersonal skills.
• Organized and detail-oriented: comfortable with CRMs / ERPs, maintaining accurate lead records.
• Customer-centric mindset: respectful, empathetic, and patient, especially when dealing with parents.
• Professional appearance, punctuality, and alignment with Elite’s code of conduct.
• Basic knowledge of swimming (or willingness to learn) is beneficial.
• Ability to work well in a team and follow escalation procedures per internal structure.

Performance Indicators (KPIs)

• Lead Conversion Rate
• Number of New Enrollments Per Month
• Upsell Rate
• CRM Data Quality (accuracy, timeliness)
• Parent / Customer Satisfaction Feedback
• Attendance & Punctuality

Job Type: Full-time