Field Marketing Coordinator

Execution of the marketing plan in ME

Drive and implement the optimal mix of marketing programs; use data to identify the most effective channels and calls to action for the region

Work closely with the corporate PR team & local distribution houses to coordinate media/analyst activities

Manage and execute all logistics for marketing events and conferences in the region

Execute field marketing programs such as RSI executive briefings, seminars,client/prospect dinners, live/on-demand webinars, etc.

Collaborate with corporate marketing and Sales to plan and roll out campaigns and lead nurturing for the region

Source and manage local vendors for marketing program execution such as direct mail, etc.

Manage local translations and the translation agency, ensuring the best quality of work

Support Global Client Engagement with regional user groups & program deliverables

Provide guidance on local marketing messages and material, website, campaign concept and creativedevelopment to ensure effectiveness for the region

Facilitate and track lead distribution and follow up activities with the SDR and Sales teams

Analyze, track and measure campaigns; report metrics and overall ROI to internal stakeholders

Manage project timelines, quality issues, resources, SOW (scope of work) / budget

Monitor and report effectiveness of marketing communications

Work with Sales to build target account lists based on data/intelligence

Understand marketing automation technologies across the entire lead nurturing process

Build client relationship and support client marketing effort to improve retention and upsell