Field Marketing Executive

Responsibilities:
1. Lead Generation & Field Visits

• Visit residential complexes, upcoming construction sites, newly handed-over apartments, and gated communities to identify potential customers.
• Approach homeowners, tenants, builders, interior contractors, and property managers to introduce the company’s interior solutions.
• Actively scout new areas with high potential for interior design requirements.

2. Client Interaction & Engagement

• Explain the company’s interior services, design process, pricing models, material options, and unique selling points in a simple and persuasive manner.
• Collect detailed client information including requirements, timelines, budget ranges, and site details.
• Build rapport with prospective customers to increase engagement and trust.

3. Relationship Building with Market Stakeholders

• Establish and maintain strong relationships with builders, architects, real estate agents, carpenters, and local vendors.
• Maintain a list of reliable industry contacts for ongoing lead flow.
• Conduct regular visits to these partners to keep them updated about company services.

4. On-Ground Marketing Activities

• Execute local marketing campaigns such as distributing brochures, placing standees, and conducting door-to-door awareness where permitted.
• Coordinate and participate in promotional events, exhibitions, and marketing activations relevant to the interiors industry.
• Represent the company professionally at all field events.

5. Market Research & Competitor Analysis

• Stay updated with new residential projects, interior design trends, and competitor offerings in the region.
• Gather information about pricing, quality, and service standards of competitors to support strategic decision-making.
• Provide insights on customer preferences and market demand.

6. Lead Management & Coordination

• Accurately record all leads gathered during field visits with relevant details.
• Categorize leads based on interest level and follow-up needs.
• Coordinate closely with sales and design teams to ensure timely follow-up on leads and appointment scheduling.
• Track each lead until it is handed over to the sales team and ensure proper documentation.

7. Reporting & Documentation

• Prepare daily and weekly reports with details of field visits, leads generated, interactions, challenges, and observations.
• Update CRM systems or lead-monitoring sheets regularly.
• Share feedback from the market to help improve marketing strategies.

8. Brand Representation & Conduct

• Represent the company in a positive manner during all field interactions.
• Maintain neat grooming, professional communication, and polite behaviour at all times.
• Ensure all marketing materials are used appropriately and responsibly.

9. Travel & Territory Management

• Plan travel routes efficiently to cover assigned areas and maximise productivity.
• Manage time effectively to meet daily/weekly target numbers of visits and leads.
• Ensure timely communication with managers regarding travel schedules and field activities.

Job Types: Full-time, Permanent, Fresher

Pay: From ₹20,000.00 per month

Benefits:

• Paid sick time
• Paid time off
• Provident Fund

Ability to commute/relocate:

• Bangalore City, Karnataka: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Current and expected Salary

Language:

• English (Preferred)
• Kannada (Preferred)
• Hindi (Preferred)

Willingness to travel:

• 75% (Preferred)

Work Location: In person