Field Marketing Manager

Field Marketing Manager - NY

At Botanica we reimagine the possibilities of cannabis and empower people to achieve wellness, health, and happiness on their terms. We strive to make the most of life. Botanica is a market-leading branded edibles business with ten years of experience in the most competitive cannabis markets in the world. We are excited to return to the New York market and are seeking a Field Marketing Manager to re-establish and grow Botanica’s brand footprint in this developing market. Our portfolio includes Mr. Moxey’s and Journeyman, sold in select states throughout the country.

Job description

The Field Marketing Manager will act as a liaison between sales and marketing, reporting to the Regional Director of Sales. Through both external and internal relationships, the Field Marketing Manager will establish the brand’s footprint in market and drive velocity through consistent promotional activities. The ideal candidate will have a background in field marketing and an appreciation for sales and will demonstrate excellent communication skills.

This team member will be expected to be in the field, building relationships with retail managers and budtenders, and translating brand strategies into localized execution with an eye towards local sales goals. Knowledge of the cannabis market in their territory is a plus so as to support becoming a market expert. Though not a sales role, the Field Marketing Manager will communicate sales opportunities such as shortages of product/opportunities for placement to sales while not fully executing on the sales element. In addition to being the local market leader for all marketing execution, the Field Marketing Manager will also manage the market’s Brand Ambassadors and their execution of marketing activities including vendor days. This role will act as a marketing leader with an attention to sales.

Responsibilities

• Work collaboratively with the Director of Regional Sales to build a market specific go to market plan and calendar detailing marketing activity, goals and target accounts and then lead execution of that marketing plan.
• Develop and manage key account relationships to drive marketing and sales opportunities in the highest volume and highest profile accounts. Includes developing relationships, analyzing and identifying opportunities with key account or chain buyers, marketing leaders, and individual store managers.
• Manage inventory of marketing assets and work with Director of Regional Sales to direct their in-field deployment
• Source and manage local market Brand Ambassadors in their in-store execution of assigned marketing activities in the field
• Build and communicate market intelligence via weekly retail store visits and by establishing relationships with retail buyers, managers, and budtenders.
• Lead on brand education and training in market by supporting sales training on product differentiation and education, budtender training, etc. Accountability for the Botanica Perfect Store Audit (PSA) and Marketing dashboards, by working closely with Brand Ambassadors and partner sales reps to execute PSAs and deliver on marketing KPIs.
• Manage and activate market specific events including vendor days or special events as needed to take advantage of market opportunities.
• Maintain vantage point on all doors, communicating sales opportunities including product outages and voids to the sales team.
• Merchandise the store and maintain brand standards. This includes maintaining consistent visibility, placement on the shelf, pricing visibility, etc.
• Pursue further opportunities at new doors, providing compliant uninfused samples to retailers and communicating with sales as to the status of the door.
• Provide market analysis to the global team to better understand future product opportunities.
• Complete monthly reports outlining the successes and challenges in market to then further inform our behaviors and growth
• Must be eligible to obtain and maintain a New York Cannabis Workforce Registration as required by the New York State Office of Cannabis Management (OCM).

Qualifications

• Must be 21+ years of age in compliance with New York cannabis regulations.
• Must be able to lift 40 lbs with or without reasonable accommodation
• Must be able to travel throughout assigned territory. A valid driver’s license and reliable transportation may be required to perform essential job duties, with or without reasonable accommodation.
• Candidates should have 3-5 years of experience in field marketing or related field with an eye towards account management
• Able to work independently
• Excellent Communication Skills
• Proficient in the Google Work Suite
• Ability to operate within the compliant and legal market
• A background check will be conducted only after a conditional offer of employment and in accordance with applicable New York law.
• Experience within cannabis a plus
• College Degree Preferred

Employment Structure

Botanica may structure this role as either a W-2 employee or independent contractor depending on business needs and candidate qualifications. Final classification will comply with applicable federal and state laws.

Compensation

If hired as a W-2 employee, the salary for this role is $68,000 - $70,000 annually and includes eligibility for company-sponsored benefits such as medical, dental, vision, and paid time off. The salary range listed represents Botanica’s good faith estimate of compensation at the time of posting and may vary based on experience and qualifications.

If structured as an independent contractor (1099), compensation will be separately negotiated to reflect contractor status, scope of work, and market factors. Independent contractors are not eligible for employee benefits.

Final employment classification will comply with applicable federal and state laws and will be determined based on role structure and working relationship.

Equal Opportunity Statement

Botanica is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We consider qualified applicants in accordance with New York fair chance hiring laws and cannabis regulatory requirements.

In accordance with the New York Fair Chance Act, qualified applicants with criminal histories will be considered in a manner consistent with applicable law. Criminal history will not be inquired about until after a conditional offer of employment where required by law.

Job Type: Full-time

Pay: $68,000.00 - $70,000.00 per year

Benefits:

• Dental insurance
• Employee assistance program
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• Are you at least 21 years of age as required under New York cannabis regulations?
• Do you have professional experience working in the cannabis industry?

Experience:

• Field marketing: 3 years (Required)

Work Location: On the road