Field Marketing Manager

Description:

Field Marketing & Events Manager (North America) – Birdeye

About the Role

Birdeye is looking for a Field Marketing & Events Manager (this is an individual contributor role) to help drive pipeline through high-impact, in-person events across key U.S. markets. This role will work closely with Sales to plan and execute owned field events—from concept execution to ROI tracking—while also supporting larger regional and national field marketing programs as needed.

This is a hands-on, execution-heavy role for someone who thrives in fast-paced environments, enjoys building events from the ground up, and understands how field marketing connects directly to revenue. This role reports to the Director of Field Marketing.

Why Birdeye?

Birdeye is the highest-rated reputation, social media, and customer experience platform for local businesses and brands. Over 150,000 businesses use Birdeye’s AI-powered platform to effortlessly manage online reputation, connect with prospects through social media and digital channels, and gain customer experience insights to grow sales and thrive.

At Birdeye, innovation isn't just a goal – it's our driving force. Our commitment to pushing boundaries and redefining industry standards has earned us accolades as one of the foremost providers of AI, Reputation Management, Social Media, and Customer Experience software by G2.

Founded in 2012 and headquartered in Palo Alto, Birdeye is led by a team of industry experts and innovators from Google, Amazon, Salesforce, and Yahoo. Birdeye is backed by the who’s who of Silicon Valley - Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures, World Innovation Lab, and Accel-KKR.

To learn more, please visit: https://birdeye.com

Key Responsibilities:

• Own field events end-to-end, from developing the event concept and managing budgets, vendors, and logistics, to aligning with Sales, executing on-site, and tracking post-event ROI and pipeline impact
• Partner closely with Sales to plan and execute owned events across multiple U.S. cities
• Manage all event logistics including venues, vendors, catering, AV, signage, shipping, and on-site execution
• Coordinate with internal teams including RevOps, Design, Product Marketing, and Customer Marketing to ensure alignment and strong execution
• Track and report on event performance, including registrations, attendance, meetings, pipeline influenced, and revenue impact
• Maintain organized event trackers, timelines, and post-event recaps
• Support additional field marketing programs as needed, including sponsored events, trade shows, partner events, and larger regional or national initiatives

Requirements:

What we’re looking for

• 2–4 years of experience in field marketing, event marketing, or B2B marketing
• Experience working closely with Sales teams and supporting pipeline goals
• Strong project management and organizational skills
• Comfortable managing multiple events across different markets at once
• Experience managing budgets and tracking ROI
• Clear, professional communicator with strong attention to detail. Willingness to travel up to 10-20% for events (typically 2-3 times a month for 2 days each)
• Core working hours are 8:00 AM–5:00 PM CST (open to PST hours). This role supports live events, which will require occasional evenings or weekends during event times. Flexibility is expected, with time balanced during non-event weeks.

Why You’ll Join Us

At Birdeye, we are relentless innovators driven by a singular goal: to lead our category with unparalleled excellence. We don't just set goals – we surpass them. We're a team of doers who roll up our sleeves and get the job done, delivering on our promises with unwavering dedication.

Working here means embracing a culture of action and accountability, where every person is empowered to make an impact. We don't just talk about making a difference – we make it happen.

Benefits

• 100% Employer-paid benefit plans available for employees with multiple health plan options (HSA, PPO)
• Flexible PTO
• 401(k) with company match
• Flexible work from home options available
• Maternity & Paternity Leave
• Employee Resource Groups - network with like-minded "Birds"
• Abundant opportunities that come with a dynamic and fast-growing organization!