Field Marketing Specialist

Description

Key Responsibilities

Select event materials — banners, tablecloths, signage and sales enablement assets — identifying gaps and overseeing production when needed

Confirm event roster and serve as the primary logistics owner for attendees: travel, accommodations, on-site coverage schedule and attire

Own end-to-end event setup — Asana board, Slack channels, Google Drive folders, internal brief, SFDC campaign and calendar invites — from the moment attendance is confirmed

Manage all communications with conference coordinators, tracking deliverables, deadlines and contract obligations

Coordinate booth shipping and delivery across all events, including hand-carry and storage unit inventory management at our Golden, Colorado, facility

Order booth signage, swag, furniture, equipment, roster attire and giveaway items

Design and execute the lead capture process for each event, ensuring the roster is trained on best practices while ensuring data hygiene in Salesforce

Coordinate with sales and prospecting teams on post-event follow-up cadences, providing event-specific messaging and booth conversation summaries

• Partner closely with Sales to align event goals, share relevant attendee intelligence and amplify event ROI

Skills, Knowledge and Expertise

A strategic mindset paired with an obsessive attention to detail — equally comfortable setting direction and executing on it

Strong written communication skills, including the ability to write clear, on-brand event copy (emails, booth messaging)

Ability to manage multiple events simultaneously, prioritizing effectively under deadline pressure

Proactive communicator who surfaces issues early and drives cross-functional alignment

Demonstrated drive to deliver experiences that go beyond the expected

Demonstrated desire for continuous learning and improvement

A team-first focus with a strong ROI orientation

Trust, positivity, patience and a desire to learn and have fun

• Ability to use standard office equipment, computer equipment and software, including word processing and spreadsheet applications, marketing automation tools and CRM platforms.

3+ years of experience in event planning and/or field marketing, ideally in a B2B SaaS or technology environment

Demonstrated experience owning event strategy: sponsorship evaluation, audience targeting and promotional campaign execution

Demonstrated experience owning event execution: coordinating travel, ordering booth materials, setting up, working the booth, etc.

Salesforce proficiency preferred

Experience with HubSpot preferred

Ability to travel up to 50% of the time

Comfort managing budgets, tracking expenses and negotiating with vendors

Experience managing or mentoring junior team members a plus

• Start-up professional experience a must

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Tuition reimbursement
• Vision insurance

About Pathify