Field Product Marketing Manager Middle East

Field Product Marketing Manager Middle East

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About Eaton Eaton is a power management company where we provide energy efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton is dedicated to improving the quality of life and the environment through the use of power management technology and services. Eaton has approximately 96,000 employees and sells products to customers in more than 175 countries.

Job Description The Field Product Marketing Manager drives the Middle East Emergency Lighting product portfolio's life cycle in close collaboration with the Business Unit product managers and the local Sales team. The manager is responsible for the business management of the portfolio in the geography, and for its commercial success. Geography and product portfolio may change depending on the needs of the business and/or strategic growth initiatives within the EMEA region. The role may also require cross country responsibilities.

The manager collects and analyzes local Voice of Customer (VoC) and regulatory insights to support defining needs for new product development and portfolio adjustments, and to support the design of marketing campaigns. The manager represent the company in local standards committees and coordinates certification of localized products.

The manager is the go to person and expert in the product portfolio for the supported local sales organization(s), and the main internal and external communicator about the products, fully able to translate technical features into commercial messaging. This position is part of the EMEA Field Product Marketing organization.

What You'll Do

• Conduct market gap and product fit analysis to select products fitting the particular market needs.
• Define price positioning versus competitors on the local market, including price groups, ensuring product margins and profitability.
• Define the relevant service offer for the supported products together with sales and service teams.
• Contribute to New Product Marketing Customer Requirements, including master data requirements and service requirements/opportunities.
• Provide new product price and price list modifications for the portfolio to be entered in the ERP tool and communicated to customers.
• Coordinate with sales to fill in BTA (Business Target Agreement) regarding expected revenues and launch plan activities for New Product Development projects.
• Own New Product Launches in the portfolio for the geography (phase in/phase out), including providing forecast and financial expectations in yearly Profit Plans.
• Input into product local sales strategy and contribute to its execution with the sales team and partners.
• Help local Sales leadership develop and deploy an action plan to deliver the strategy and grow product sales (target specific customers, markets, channel, value proposition including Go To Market strategy).
• Coordinate certification of localized products and solutions with local test labs and authorities.
• Collect and provide local VoC and regulatory insights to Product Line Product Managers to support specifications and business cases for new product development and portfolio adjustments.
• Run specific solicited VoC campaigns for future Level 1 or 2 New Product Development together with Product Line Product Management.
• Provide input on competitive local analysis of supported product ranges, including offer, product details, pricing, and other local competition market intelligence.
• Support Global Segment Content Marketing & Campaigns COE with insights to develop and update buyer personas and journey maps for selected personas.

Qualifications

• Bachelor's degree in Electrical or Electronic Engineering studies and/or marketing (preferred).
• 5+ years of experience in marketing/technical role in the Life Safety Industry (Fire Alarms, Emergency Lighting), developing an excellent understanding of the Middle East market, channels and competitive landscape.

Skills

• Understanding of business basics including revenue projections, business metrics and financial planning, as well as pricing.
• Advanced knowledge of Electrical products and fundamentals of electricity; advanced knowledge in EN standards and Life Safety Codes is an advantage.
• Proficient in collecting and analyzing Voice of Customer (VoC) and regulatory insights.
• Marketing skills: understanding of demand generation campaigns, digital marketing.
• Experience working with cross functional teams in a dynamic environment.
• Experience working within a matrix organization.
• Ability to translate technical features into commercial messaging.
• Experience in a comparable marketing / product management role.
• Relevant industry/sector experience.
• Willingness to travel 40%.
• Excellent verbal and written communication skills.
• Strong presentation skills; persuasive in front of sales teams, customers, partners, industry influencers, competitors, policymakers.
• Self starter, energetic with great collaboration skills in a matrix environment.
• Team player across geographies, product lines and functions.
• Analytical thinking.
• Influential leadership.
• Passionate about customers and solving their challenges.
• Flexible working arrangements; willingness to travel within the geographic scope frequently, EMEA infrequently.

What We Offer You

• Being part of a company that has been in business for more than 100 years, well known in the industry, with a major impact on the energy industry.
• Work in a company that is committed to Inclusion & Diversity and Sustainability.
• Annual mentoring program, Eaton University, reward and recognition system.
• Ongoing learning and career development opportunities in a global company. Build your career and apply internally for open positions worldwide.
• Strong, agile and diverse team locally and globally.
• Strong processes and state of the art systems and tools.
• Structured employee development processes, open feedback culture with development plans.
• Detailed induction support and well structured onboarding.
• Balance your work and life with a hybrid worktime model.

Living and Working in Dubai: Dubai is a vibrant, cosmopolitan city known for its modern architecture, luxurious lifestyle, and rich cultural heritage. Living and working in Dubai offers an exceptional quality of life with world class amenities, a safe environment, and a thriving expatriate community. Experience a dynamic blend of work and leisure in one of the world's most exciting cities.

Ready to make a difference? Join Eaton's Dubai Team and be part of a company shaping the future of sustainable manufacturing and power management!

We are committed to ensuring equal employment opportunities for job applicants and employees. Our recruitment processes use balanced selection criteria and avoid unlawful discrimination against applicants on the basis of their age, colour, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation or any other status protected or required by law.

Job Details
Role Level: Mid Level
Work Type: Full Time
Country: United Arab Emirates
City: Dubai
Company Website:
Job Function: Marketing and Sales
Sector: IT Services and IT Consulting