Flex Time Marketing Coordinator

Job Summary
We are seeking a dynamic and proactive Marketing Coordinator to join our innovative marketing team. In this role, you will drive the execution of marketing strategies that elevate brand presence and engagement across multiple sales and workforce recruitment channels. Your energetic approach will help optimize campaigns, manage content creation, and analyze performance metrics to ensure continuous growth. This paid position offers an exciting opportunity to work with a growing small business to develop your skills in digital marketing, content management, and campaign optimization within a collaborative environment dedicated to excellence.

Responsibilities

• Develop and implement comprehensive marketing campaigns across social media platforms, email marketing, SEM (Search Engine Marketing), digital advertising channels such as Google Ads and Facebook Advertising, and print.
• Manage content for websites, social media, and email newsletters, ensuring alignment with brand voice and marketing goals.
• Utilize SEO tools and conduct keyword research to enhance website visibility and organic search rankings on search platforms and other content management systems.
• Optimize conversion rates through A/B testing, landing page improvements, and performance marketing techniques.
• Monitor campaign performance using analytics tools such as Google Analytics and Google AdWords; prepare reports to track KPIs (Key Performance Indicators) and recommend data-driven adjustments.
• Work internally with Canva and with graphic designers to produce compelling visual content
• Support the integration of marketing automation tools to streamline outreach efforts and nurture leads effectively.

Requirements

• Proven experience with SEO tools, Google Analytics, Google Ads (AdWords), Facebook Advertising, and SEM strategies.
• Strong knowledge of digital marketing channels including social media management, email marketing, and performance marketing.
• Proficiency in content and website management system including Square Space; familiarity with HTML, CSS, JavaScript, and SQL is a plus for technical customization.
• Skilled in content creation, copywriting, and graphic design.
• Ability to perform keyword research and implement SEO best practices for improved search engine rankings.
• Experience with marketing automation platforms and analytics tools to measure campaign effectiveness.
• Excellent project management skills with the ability to coordinate multiple campaigns simultaneously while maintaining attention to detail.
• Strong communication skills with a passion for innovative digital marketing strategies that drive results.
• Bring your expertise in SEO tools, content creation, social media management, and analytics to help us reach new heights—empowering our brand through creative storytelling and data-driven decisions in a fast-paced environment!

Pay: $20.00 - $35.00 per hour

Benefits:

• Flexible schedule
• Paid time off
• Professional development assistance

Work Location: Hybrid remote in Shepherdstown, WV 25443