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Food & Beverage Marketing Coordinator

Santa Cruz, United States

ABOUT US:

Nestled along the Pacific Coast, La Bahia Hotel & Spa celebrates its dramatic setting where the tip of Monterey Bay touches Sana Cruz's coveted Main Beach. Steeped in the romantic beauty of Spanish-Mediterranean architecture, locals and travelers alike will savor globally influenced cuisine, cocktails and wellness rituals infused with the region's agricultural bounty and coast-cultured Spirit.

SUMMARY:

The Food & Beverage Marketing Coordinator is a highly organized and detailed oriented professional who provides comprehensive support to our Food & Beverage team at La Bahia Hotel & Spa. This role combines creative marketing initiatives with operational excellence to enhance our guests' dining experiences while driving revenue growth across our food and beverage outlets. By delivering impeccable service and innovative programming, the Food & Beverage Marketing Coordinator will uphold La Bahia Hotel & Spa’s service standards (inspired by Forbes) while elevating our beachfront property.

DUTIES/RESPONSIBILITY:

  • Manage relationships with local food influencers and media contacts
  • Support inventory management and vendor coordination as needed
  • Maintain accurate records and documentation for all F&B marketing activities
  • Coordinate with front-of-house teams to ensure seamless guest experiences
  • Develop and execute marketing campaigns for food and beverage outlets
  • Create compelling content for social media, websites, and promotional materials
  • Oversee daily management of OpenTable reservation system for all dining venues
  • Generate and analyze reservation reports to inform operational decisions
  • Coordinate special events, wine dinners, and seasonal celebrations
  • Collaborate with sales team on group dining and catering opportunities
  • Finalize menu designs, pricing, and content in collaboration with culinary teams and management
  • Coordinate menu printing and production, ensuring brand consistency and quality standards
  • Manage seasonal menu updates and special promotional materials
  • Maintain menu accuracy across all platforms and ensure timely distribution to outlets
  • Monitor reservation trends, optimize table inventory, and implement waitlist management
  • Assist Food & Beverage Director with budget tracking and cost analysis
  • Provide additional support during peak seasons and special events
  • Perform all other duties that may be assigned as needed by your manager

The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or other reasons.

QUALIFICATIONS:

  • Bachelor’s degree in Marketing, Hospitality, or related field preferred.
  • Interpersonal skills (discreet, approachable, and culturally sensitive) required.
  • Detail-oriented with strong organizational and project management abilities.
  • Strong team-oriented mindset with the ability to work effectively across departments.
  • Ability to work flexible hours including evenings, weekends, and holidays.
  • (2+) years in administrative roles, or related field. Preferred in hospitality.
  • Bilingual proficiency (written and verbal) preferred.
  • Proficient in MS Office, OpenTable reservations system, and POS system.
  • Strong design skills with Adobe Creative Suite, Canva, or similar software
  • Strong organizational and multitasking abilities in a fast-paced environment.
  • Excellent communication skills (written and verbal).

This role offers a dynamic work environment and growth opportunity where your contributions directly impact the guest experience and hotel revenues. If you are detail oriented, creative, dedicated to the guest experience and enjoy working in a team-oriented atmosphere, we invite you to join our team at La Bahia Hotel & Spa.

Job Type: Full-time

Pay: Up to $28.00 per hour

Expected hours: No more than 40 per week

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee assistance program
  • Employee discount
  • Flexible spending account
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid jury duty
  • Paid time off
  • Parental leave
  • Retirement plan
  • Vision insurance

Work Location: In person

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