Food Category Brand Manager

Brand Manager support the Marketing Team in driving brand growth, building strong brand equity, and delivering impactful marketing initiatives across our private label portfolio. You will play a key role in developing brand strategies, executing campaigns, and monitoring performance to ensure our brands consistently win in the market.

Responsibilities

• Supports the development and implementation of brand strategies and annual marketing plans.
• Contributes to building brand positioning, messaging, and overall identity across all channels.
• Conducts market research to monitor consumer trends, competitor activities, and potential market opportunities.
• Analyzes sales data and consumer insights to support marketing decisions and prepare regular analysis reports.
• Assists in planning and executing integrated marketing campaigns, including digital, social media, in-store, and traditional advertising.
• Coordinates with internal teams and external agencies to ensure campaigns are executed effectively and on time.
• Tracks campaign results and evaluate performance and ROI.
• Collaborates with cross-functional teams on new product development, packaging design, and product launch execution.
• Supports product lifecycle management, including updates and discontinuation decisions.
• Monitors key KPIs such as sales growth, market share, store traffic, and average order value, and provides improvement recommendations.
• Assists in managing marketing budgets and ensuring efficient allocation of spending.
• Works closely with Sales, Supply Chain, and relevant teams to align marketing plans with business needs.
• Maintains communication with external vendors and agencies to support marketing activities.
• Prepares marketing briefs, materials, and presentations while providing general support to the marketing department.
  
  

Requirements

• Bachelor's degree in marketing, Business Administration, or a related field.
• 3-5 years of experience in marketing, brand management, or trade marketing within the FMCG or retail sector.
• Solid understanding of brand management principles and marketing strategies.
• Experience with brand architecture, brand building, and maintaining brand consistency.
• Knowledge of digital marketing trends and social media platforms.
• Proficiency in Microsoft Excel and familiarity with data analysis tools.
• Ability to interpret data and translate insights into actionable strategies.
• Excellent verbal and written communication skills in both Arabic and English.
• Strong presentation skills.
• Ability to manage multiple projects simultaneously.
• Strong attention to detail and time management abilities.
• Collaborative team player with the ability to build relationships across departments.
• Proactive and adaptable with a positive attitude.