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Foods Brand Manager
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Overview:
PepsiCo's strength is its people. Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities, and our business practices for winning together. We are committed to Performance with Purpose; pushing to be best and fully committed to the people we share the planet with.
Seize the day for real life on the job Learning? Enjoy some flexibility that will ensure you are balancing your personal and professional life?
Our employees are at the heart of PepsiCo. Through the Company's dedication to Talent Sustainability, we continue to support the development of employees.
We are looking for a Brand Manager to join our Foods Marketing team based in Istanbul. The individual will directly report to Senior Marketing Manager.
A Space to Be You
Are you ready to explore PepsiCo and be part of this iconic multinational?
PepsiCo's strength is its people. Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities, and our business practices for winning together. We are committed to Performance with Purpose; pushing to be best and fully committed to the people we share the planet with.
Seize the day for real life on the job Learning? Enjoy some flexibility that will ensure you are balancing your personal and professional life?
Our employees are at the heart of PepsiCo. Through the Company's dedication to Talent Sustainability, we continue to support the development of employees.
We are looking for a Brand Manager to join our Foods Marketing team based in Istanbul. The individual will directly report to Senior Marketing Manager.
A Space to Be You
PepsiCo is an equal opportunity employer. We are committed to providing an accessible, inclusive, open and welcoming workplace environment for people with different abilities, backgrounds, lifestyles, sexual orientation, gender identity, needs and expectations, helping all individuals to make the most of their professional potential.
Responsibilities:
We are looking for a strategic marketing leader with a passion for driving multi-brand growth, optimizing portfolios, and executing flawless new brand launches. This role covers cross-brand strategic topics not owned by individual brand teams, focusing on two key areas: Multi-brand portfolio management and new brand launches.
Role Scope
- Multi-Brand Portfolio Management: Lead portfolio transition projects, multi-brand campaigns, and growth programs. Deliver impactful marketing activities aligned with category strategy.
- New Brand Launches: Shape go-to-market strategies, manage timelines and deliverables, and collaborate with cross-functional teams (DX, Finance, RGM, Sales, Commercialization) for successful launches.
Key Accountabilities
- Deliver multi-brand portfolio initiatives and new brand launches on time and within budget.
- Collaborate effectively with internal and external stakeholders for seamless execution.
- Monitor and report on campaign, renovation, and innovation performance, providing actionable recommendations.
- Ensure compliance with company policies, marketing standards, and global/local guidelines.
- Proactively manage timelines and deliverables with regional teams.
- Support the delivery of multi-brand portfolio initiatives and new category/brand launches on time and within budget.
- Collaborate effectively with internal and external stakeholders to ensure seamless execution of projects.
- Monitor and report on campaign, renovation, and innovation performance, providing actionable recommendations.
- Ensure compliance with company policies, marketing standards, and global/local guidelines.
- University degree (preferably in Marketing, Engineering, Business Administration, or related field).
- Minimum 6-8 years of commercial experience in brand marketing/portfolio management, ideally within FMCG/CPG or consumer goods.
- Strong organizational skills with proven ability to manage multiple priorities.
- Ability to analyze consumer insights and translate them into actionable marketing plans.
- Effective communication and collaboration skills, with experience in cross-functional and regional teams.
- Strong analytical thinking and attention to detail.
- Adaptability and willingness to learn in a dynamic, fast-paced environment.
- Native Turkish speaker; fluent in English (written and spoken).
- Based in Istanbul
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