FP&A Manager On-Location Marketing

About Leaf Home

At Leaf Home, we are powered by people on a single mission to make homeownership easy. We’ve crafted a team of the very best to ensure we make a difference by winning every day. In addition to serving our customers, Leaf Home strives to build a welcoming and inclusive workplace. We are proud to be a certified Great Place to Work® as well as a multi-year recipient of Top Workplaces recognition.

From competitive medical benefits to people-focused committees like the Women’s Committee, Diversity & Inclusion Committee, and VetConnect, we are dedicated to making Leaf Home a workplace where you can win every day. Come grow your career with us.

Why Leaf Home

• We Win – Being driven every day to win is who we are

• People Powered – Recognized as a top Ohio and U.S. workplace by Great Place to Work®, Energage, and more

• Family Feel with Enterprise-Level Resources – You are important to us, and we’ve built a culture you’ll love

• Support – Inclusion, sustainability, and reliability surround everything we do

• Personal Growth – Dedicated to providing resources and encouragement for employee growth

• Mobility – Locations throughout the U.S. and Canada, with continued expansion
  

Position Summary

The FP&A Manager – Field & On-Location Marketing will serve as the primary finance partner to the company’s Event, Retail, and Canvassing marketing channels, supporting a multi-region field marketing organization operating across offices, retail locations, and event networks.

This role partners closely with the Chief Commercial Officer and Field Marketing leadership to drive financial planning, forecasting, and performance analytics that optimize lead generation, volume growth, and profitability.

The position will focus on analyzing performance across regions, offices, retail partners, and event types to identify opportunities to improve funnel conversion, optimize marketing investments, and strengthen forecast accuracy. The role requires a highly analytical finance leader who can translate operational marketing data into clear financial insights that drive performance improvement and resource allocation decisions.

The role will work cross-functionally with Sales, Analytics, HR, and Accounting to ensure strong financial discipline, accurate reporting, and data-driven decision making across the field marketing organization

Essential Duties and Responsibilities:

Financial Planning & Forecasting

• Lead weekly forecasting, quarterly & annual planning (AOP) processes for the Field & on-location Marketing organization, covering Event, Retail & Canvassing marketing channels.

• Forecast lead generation, marketing spend, and revenue conversion across Event, Retail, and Canvassing channels.

• Partner with commercial leadership to align lead-generation targets, market expansion plans, and marketing investments with revenue and profitability objectives.

Regional & Office Performance Analytics

• Analyze marketing performance by regions, office location, retail stores & event types to identify performance gaps and improvement opportunities.

• Evaluate differences in lead quality, conversion rates, and cost efficiency across field teams & markets to drive operational improvements.

• Develop financial frameworks to optimize resource allocation across field teams, retailers, and events

Marketing ROI & Funnel Economics

• Build and maintain ROI and unit economics models to evaluate field marketing performance

• Analyze full performance from Lead to Set to Issue to Sale to Install

• Track and analyze funnel performance & monitor key KPIs including Cost Per Lead, Leads per event/store, ROAS & contribution margin amongst others

Financial Reporting & Variance Analysis

• Deliver weekly and monthly performance reporting on marketing spend, lead generation, and revenue conversion.

• Provide variance analysis comparing actual performance vs forecast and plan.

• Translate operational performance trends into clear financial insights and recommendations for leadership.

• Partner with Accounting & HR to ensure field marketing spend is properly coded, tracked, and accrued.

Process Improvement & Strategic Projects

• Improve financial reporting, data visibility, and forecasting accuracy across field marketing channels.

• Help standardize reporting frameworks and performance dashboards across the field organization.

• Support the field marketing organization with ad-hoc financial analyses and strategic initiatives.

Experience and Minimum Qualifications:

• 6–9+ years of experience in FP&A, marketing finance, corporate finance, or consulting

• Bachelor’s degree in accounting, finance or related field

• Strong financial modeling and data-driven analytical capabilities

• Proficiency in Excel and BI tools (Power BI, Tableau, etc.) are a must

• Strong communication skills with ability to influence cross-functional leadership

• Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status).

Preferred Knowledge, Skills, Abilities or Certifications:

• Prior experience in NetSuite, NSPB or similar tools as well as Salesforce will be preferred

• Experience in direct-to-consumer, retail, marketplace, or lead-generation businesses preferred

• Experience supporting multi-location operations, marketing organizations, or commercial teams

Travel Requirements:

1-10% Travel

Overtime/Additional Hours Requirements:

Additional and non-standard hours may be required (exempt).

Physical Requirements:

Sitting: 67-100%

Typing: 67-100%

Talking and/or listening: 67-100%

Lifting < 10 pounds: 67-100%

Are We Your Company?

Focused on Growth Leaf Home is dominating the home improvement industry as we continue to grow. We work hard and play harder. With offices across the U.S. and Canada, our diverse team spans marketing, sales, installation, and service. We are committed to employee growth through:

• Innovating, Always – Providing cutting-edge solutions for employees and customers

• Partnering with Our Customers – Building trusted relationships at the core of everything we do

• Empowering Employees – Creating opportunities for growth and success in a supportive environment

• Supporting Our Communities – Giving back to the places our customers and employees call home

What We Offer

• Industry-leading compensation package

• Competitive medical, dental, and vision benefits after 60 days

• Retirement savings plan with company match

• Paid parental leave and generous paid time off programs

• On-campus fitness programs and meal delivery services

• Comprehensive health, wellbeing, financial wellness, and childcare benefits

• Opportunities for growth and advancement

Additional Perks

• Employee assistance program with 24/7 legal, financial, and counseling support

• Employee discount marketplace with thousands of savings options

• Gym membership reimbursement

• Employee resource groups, including VetConnect and the Women’s Committee

Awards and Recognition

Leaf Home has been recognized as a top workplace by The Plain Dealer, is a multi-year recipient of Top Workplaces USA by Energage, and is Great Place to Work® Certified™. Additional recognitions include:

• Remodeling 550 list placements

• Qualified Remodeler Top 500 rankings

• Smart Culture Awards for employee-focused culture

• Inc. 5000 and Inc. 5000 Regionals: Midwest growth recognition

For a full list of awards, visit www.leafhome.com/press/.

Diversity and Equal Opportunity

Leaf Home is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. Employment decisions are made without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, genetic information, veteran status, or disability, in accordance with applicable law.