Franchise Marketing Specialist

Description

We Play to Win—Together.
ServiceMaster® Brands is building a future fueled by empowered teams and bold ideas. We’re on a path to double our size, and that takes courage, creativity, and relentless drive. If you’re ready to lead change and help franchisees succeed, this is your moment. Join us and be part of something extraordinary.

Join Our Team as a Franchise Marketing Specialist

We’re looking for a dynamic Franchise Marketing Support Specialist to help drive local and national marketing success across our TWO MEN AND A JUNK TRUCK franchise network. This role blends hands-on strategy, franchisee support, and brand marketing leadership—perfect for someone who thrives in a fast-paced, collaborative environment and wants to make a measurable impact.

Perks & Benefits That Support You:

• Medical, Dental, and Vision insurance starting the first day of the month after you’re hired
• Competitive 401(k) match to help you invest in your future
• Enjoy 10 days of paid time off, plus 10 paid holidays and 2 floating holidays to recharge and celebrate
• We’re committed to your development with career advancement and professional growth

Compensation Details:

The salary range for this position is $50,000-$60K annually.

What You'll Do

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  Develop and execute franchise marketing strategies across TV, radio, digital, OTT, social media, grassroots, billboards, and B2B channels, ensuring alignment with brand standards.
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  Support franchisees through onboarding and ongoing operations by analyzing metrics, reviewing marketing plans/budgets, monitoring competitors, and guiding use of tools (CMS, SOCi, Google Business Profile, The Hub).
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  Partner with franchisees to build market-specific strategies that drive lead generation, track campaign effectiveness, and provide actionable performance insights.
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  Serve as the primary marketing contact, collaborating with internal teams, addressing franchise needs, and ensuring timely responses and support.
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  Deliver training and education through virtual and in-person sessions, equipping franchisees with marketing tactics, program utilization, and execution best practices.
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  Manage brand marketing initiatives, including promotional strategies, National Ad Fund campaigns, creative approvals, and vendor collaborations.
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  Oversee key brand programs and campaigns, such as Awards in Excellence (AIE) and Healing Through Hauls, ensuring proper training, collateral, execution, and reporting.
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  Lead customer engagement efforts via HubSpot-driven email campaigns, blogs, promotional messaging, and franchise newsletters, while staying current on industry trends.

What You'll Bring

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  Communication & leadership: Strong ability to coach, train, negotiate, build consensus, and provide service-focused support to franchisees and internal teams.
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  Marketing expertise: Solid understanding of marketing theory, brand awareness, lead generation, and tailoring strategies to specific markets.
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  Digital proficiency: Skilled across social and digital platforms (Facebook, Instagram, X, Pinterest, TikTok, PPC, SEO, OTT) with experience in grassroots franchise marketing.
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  Analytical strengths: Highly detail-oriented, able to interpret data, identify problems proactively, and deliver actionable recommendations with accuracy.
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  Project & systems management: Proven ability to manage multiple tasks and deadlines, utilize CMS platforms, and demonstrate proficiency in Microsoft Office (Word, Excel, PowerPoint).
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  Adaptability & professionalism: Positive, solutions-focused attitude with resilience under pressure, eagerness to exceed expectations, and commitment to continuous learning.

Work Location: This is a hybrid position based out of our TWO MEN AND A JUNK TRUCK Corporate Office in Lansing, MI. Our typical hybrid schedule consists of 2 days in the office and 3 days remote.

About SMB:
ServiceMaster® Brands is a leading provider of residential and commercial services in restoration, cleaning, moving, and bioremediation. Founded in 1929, we operate 4,600+ locations through 3,200 franchisees, serving over 1 million homes and businesses annually. Today, we do business under seven trusted brands across 50 states and nine countries, generating more than $3.5B in system-wide sales: ServiceMaster Restore®, ServiceMaster Clean®, Merry Maids®, TWO MEN AND A TRUCK®, TWO MEN AND A JUNK TRUCK®, Aftermath Services®, and Indoor Science. While each brand has its own identity, we share a vision: to become the most admired brand in every industry we serve. Our purpose—Be there when you need us™—extends to our team, where growth, well-being, and success are priorities.

TWO MEN AND A JUNK TRUCK make conquering clutter easy with professionally trained crews committed to high standards. Our goal is to give you more—more space, more joy, and more peace of mind—while you do less.

Equal Opportunity Employer:
It is the policy of ServiceMaster Brands, in accordance with all applicable laws, to recruit, hire, train, and promote persons in all job titles without regard to race, color, national origin, genetic information, religious beliefs, sex, gender identity, sexual orientation, age, marital status, pregnancy, disability, protected veteran status, or any other protected classifications, activities, or conditions as required by federal, state and local laws.

Accessibility & Accommodations:
If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process at weacknowledge@servicemaster.com.
Pre-Employment Screening:
Employment with ServiceMaster Brands is contingent upon the successful completion of a background check and drug screening. These screenings include criminal background and substance use testing in accordance with applicable laws and regulations.

California Applicants:
Background checks are required, and qualified applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Privacy Policy:
https://www.servicemaster.com/california-applicant-privacy-notice/