Fred & Friends Division - Manager, Social Media

SOCIAL MEDIA MANAGER

Fred & Friends (@genuinefred) is looking for a mid-level Social Media Manager to take
the reins of our growing online presence and amplify our voice through creative content,
sharp humor, and smart strategy. This is a full-time, hybrid role based in Pawtucket, RI.
This position blends creative storytelling with data-savvy thinking. You’ll own Fred’s
social channels, create original content, and keep our personality unmistakable. You’ll
plan, shoot, and post across TikTok, Instagram, Pinterest, and more – spotting trends
early and turning them into moments that make people laugh, engage, and shop.
As part of a small, collaborative team, you’ll have real creative freedom and the ability to
shape the brand’s voice in real time. It’s a hands-on role where curiosity is encouraged,
experimentation is celebrated, and having fun is genuinely part of the job.
WHAT YOU’LL DO
Content Strategy & Planning

• Build weekly and monthly social plans tied to product launches, holidays, and key

cultural moments

• Know our audience – their behaviors, humor, and what actually makes them stop

scrolling

• Track performance and interpret data to refine strategy, optimize content, and prove

ROI

• Manage influencer partnerships end-to-end (sourcing, pitching, content, reporting)
• Stay ahead of trends, emerging platforms, and algorithm shifts
• Manage social budgets to support content, creators, and high-impact boosts

Content Creation

• Concept, shoot, and edit video and photo content using native apps, iPhone

photography, simple lighting, and product styling

• Create static posts, memes, and stories that feel unmistakably “Fred”
• Spot trending formats, sounds, and cultural moments – and adapt them into

Fred-worthy content
Community & Engagement

• Be the voice of Fred: respond to comments, questions, and DMs with our cheeky,

friendly tone

• Build and manage a creator bench – outreach, briefs, negotiation, usage rights,

performance

• Develop ambassador-style relationships with fans; curate UGC for re-use
• Partner with retail customers on social support, launches, and co-promotions

E-Commerce & Copy

• Run Fred’s TikTok Shop: content, pinning, catalog hygiene, promos, affiliate creators
• Update Linktree and Yotpo with new products and customer features
• Write clean, clever copy for social, email snippets, Amazon bullets/A+ modules, and

site placements

• Support campaigns and launches with e-commerce and creative teams
• Coordinate paid boosts to extend high-performing content

Measurement & Reporting

• Maintain a weekly scorecard (reach, views, ER, saves, CTR, Shop adds, revenue)
• Deliver monthly insights: what hit, what flopped, what’s next
• Keep strong UTM discipline; partner with e-comm on GA4 tracking

WHO YOU ARE

• A creative storyteller with great timing and a real sense of humor
• Obsessed with social trends and what makes people stop scrolling
• Comfortable on camera when needed; even better at directing others
• Highly organized and able to balance creativity with structure
• Skilled in short-form editing, copywriting, and visual taste
• Adaptable, collaborative, and quick to pivot
• Strong writer with excellent voice/tone instincts

What You Bring

• 3+ years managing social for a consumer brand (gifts/lifestyle/housewares a plus)
• Proven growth and engagement across TikTok, IG, Pinterest, YouTube, etc
• A portfolio of TikToks/Reels/Shorts you concepted, shot, and edited
• Influencer/creator management experience: sourcing, briefs, rights, reporting
• Comfort with platform analytics + dashboards; can turn insights into action

Tools You Know

• Comfort with common content and analytics tools (e.g., CapCut, Adobe

Express/Premiere, Canva, Lightroom Mobile, GA4, Linktree, TikTok Shop)

• Experience with planning tools and influencer platforms is a plus

Nice to Have

• Experience with Adobe Photoshop/ After Effects
• Basic paid social tools (boosting, allowlisting, Ads Manager)
• SEO or discoverability knowledge
• Amazon listing support (images, A+, bullets)

ABOUT US
Since 2004, Fred has been a leader in the gift industry, creating clever, quirky, and
delightfully unexpected goods that add a spark of fun to everyday life. From kitchen
gadgets and games to playful party must-haves, Fred products turn ordinary moments
into something worth smiling about. Check out what we do at www.genuinefred.com.

To Apply:
Applicants must be US residents.
Send your resume and examples of your best work to hireme@genuinefred.com.
No phone calls, please.
Call your mother instead...she never hears from you anymore.

About Lifetime Brands

Lifetime Brands is a leading global provider of kitchenware, tableware and other products used in the home. We offer brands you trust, value without compromise and an unwavering commitment to innovation. Our products make it easier for you to prepare food, serve meals, entertain guests, and decorate your home. We offer a comprehensive suite of benefits, which includes: *All full-time employees (and family members) are eligible to participate in our Medical, Dental, and Vision plans *Flexible Spending Accounts for Health and Dependent Care *Short-Term Disability & Long-Term Disability *Company Paid Basic Life and Accidental Death & Dismemberment Insurance *Eligibility in the Company's 401K plan, after 90 days of employment *Paid Time Off (vacation/sick) - accrual of 15 days per calendar year for non-warehouse positions; accrual of 10 days per calendar year for hourly based warehouse positions *10 Company Paid Holidays *Employee Product Discounts *Tuition Assistance *Employee Assistance Program *Volunteer Opportunities- 4 hours of paid optional volunteer time (annually) *Seattle, WA based employees are provided with commute trip reduction incentives *Benefits are offered to employees who work 30 hours or more In addition to the above, we offer voluntary benefits.

Lifetime Brands, is an Equal Opportunity Employer. All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or other legally protected characteristics, and will not be discriminated against on the basis of disability.

This job posting contains a pay range, which represents the range of salaries or hourly rates that Lifetime Brands believes, in good faith, at the time of this posting that it might be willing to pay for the posted job. Lifetime Brands expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would Lifetime Brands consider paying a salary or rate near the higher end of the range.