Freelance Digital and Social Media Strategist

Description

The Digital and Social Media Strategist will help lead the development of insight driven digital and social media engagement strategies for assigned healthcare clients and new business development. He/she will be a primary day-to-day client contact and manage digital and social media account teams, efficiently servicing each of these accounts simultaneously. As a member of the Digital & Social Strategy team, you will:

• Collaborate with account teams to conceptualize and execute digital and social media programs for several healthcare clients
• Be a resourceful, energetic individual who is a creative problem solver
• Work independently to complete discrete pieces of larger projects and deliver client-ready work to account teams
• Review analytics and compile monthly metrics reports
• Possess a deep curiosity about the latest trends in social media and digital marketing

Responsibilities

• Lead the digital and social strategy and execution for a number of client accounts, including building strategic digital and social media communications plans and integrated campaigns, with expertise in research/insights, strategy, positioning, channel/content planning and development, deployment, and measurement
• Understand a client’s business goal and objectives and clearly communicate the connection between digital and social media recommendations and client business goals; provide sound business justification for investment (based on market trends, audience insights, past campaign data, and past experience)
• Research and stay up to date on digital and social media trends, platforms, developments, vendors
• Manage account teams, mentor colleagues and facilitate cross-team collaboration and learning
• Ensure strong partnerships throughout Syneos Health and alignment with overall digital and social media strategy and execution
• Generate results that have a positive, measurable impact on the bottom line
• Develop dynamic social media content for online editorial calendars across consumer, corporate, and HCP verticals
• Help to develop paid social media strategies and execute across all relevant channels
• Prepare engagement and measurement reports for clients
• Work within the Digital & Social Strategy Practice to further develop capabilities and efficiencies
• Participate in team brainstorms to discuss how social media insights translate into actionable client recommendations

Requirements

• 7+ years of experience (including healthcare/pharma experience) as a leader in a similar practice, group, or function
• Comfort working in cross-functional teams and interacting with different people on a daily basis (including clients)
• Maintain and keep abreast of current and emerging digital and social media technology + platforms, particularly the implications in the healthcare industry
• Knowledge of the rules and regulations related to the pharma industry
• An energetic team player with a collaborative spirit and the ability to influence and unify the direct team, peers, and interact effectively as a strategic partner with senior agency management
• Experience developing content calendars and assets, with knowledge of individual social channel requirements
• Experience implementing and managing paid social media campaigns a plus
• Strong attention to detail
• Excellent written communication skills
• Experience with MS Office suite
• Experience with social platform promotion and metrics tools (Google Analytics, Facebook Insights, Facebook Ads Manager, LinkedIn analytics, LinkedIn Campaign Manager, X Insights, X Ads, etc.)

The anticipated hourly rate for this position is XX but may vary based on various factors such as the candidate’s qualifications, skills, competencies and proficiency for the role.

At Syneos Health Communications, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

At Syneos Health Public Relations, the possibilities are infinite. Because of our “no walls, no limits” philosophy and entrepreneurial spirit, our employees have the opportunity and potential to work on projects beyond their years of experience. The only limitations here are those that are self-imposed, and we make sure to reward staff based on talent, not title.

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Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)

Syneos Health has a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Syneos Health customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proof of vaccination to Syneos Health and maintain compliance with these requirements.
As a Syneos Health freelance, temporary, or contract employee, you may be eligible to participate in the Company 401k match and benefits such as paid time off or benefits through provisions in the Affordable Care Act or State-specific requirements depending on the terms of your employment. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements for temporary/freelance/contract employees.