Freelance Performance Marketing Specialist

Freelance Performance Marketing Specialist

Project-Based | Remote

Role Overview:

We are seeking experienced Freelance Performance Marketing & Social Media Specialists to execute comprehensive digital marketing projects on a completion-based payment structure. Each project will have defined deliverables, timelines, and success metrics. The ideal candidate will be a results-driven professional with proven expertise in managing paid digital campaigns, organic social media strategy, and delivering measurable ROI/ROAS outcomes across both paid and organic channels.

Project Types & Scope:

1. Campaign Setup & Launch Projects

• Develop and launch comprehensive paid media campaigns across Google Ads, Meta Ads, LinkedIn Ads, X Ads, and other platforms
• Complete audience research, keyword analysis, and competitive assessment
• Set up tracking mechanisms, pixels, and UTM parameters

2. Campaign Optimization Projects

• Audit and optimize existing campaigns for improved performance
• Implement A/B testing strategies (ad copy, creatives, targeting, landing pages)
• Restructure campaigns for better budget allocation and bid management

3. Performance Analysis & Strategy Projects

• Comprehensive campaign performance analysis using GA4, platform analytics, and data visualization tools
• Strategic recommendations report with actionable insights
• Budget forecasting and pacing optimization plans

4. Social Media Strategy & Management Projects

• Develop comprehensive organic social media strategies across platforms (Instagram, Facebook, LinkedIn, X, YouTube)
• Create content calendars, posting schedules, and community management guidelines
• Social media audit and competitor analysis with actionable recommendations

5. Content Creation & Social Media Execution Projects

• Design and execute social media content (posts, stories, reels, carousels)
• Community management including engagement, response management, and follower growth strategies
• Influencer outreach and collaboration coordination

6. Integrated Marketing Campaign Projects

• Full-funnel marketing campaigns combining paid ads and organic social media
• Cross-platform content syndication and amplification strategies
• Brand awareness campaigns with both paid and organic components

7. Full Campaign Management Projects

• End-to-end campaign management
• Includes paid ads setup, social media management, daily optimization, reporting, and performance improvement
• Regular stakeholder presentations and strategic consultations

Required Qualifications:

Essential Experience:

• 4-6 years of proven performance marketing experience, preferably with Indian digital market exposure
• Demonstrable track record of successful project completions with measurable results
• Portfolio showcasing campaign performance improvements and ROI achievements

Platform Expertise (Must Have):

• Google Ads: Search, Display, YouTube, Shopping, Discovery, Performance Max (Certification required)
• Meta Ads Manager: Facebook & Instagram advertising (Meta Blueprint certification preferred)
• LinkedIn Campaign Manager: B2B campaign experience
• Google Analytics (GA4): Advanced setup, tracking, and analysis capabilities

Additional Skills (Highly Valued):

• X (Twitter) Ads management
• Programmatic advertising (DV360, other DSPs)
• E-commerce/Retail Media advertising
• SEO/SEM tools (SEMrush, Ahrefs, Google Keyword Planner)
• Google Tag Manager (GTM)
• Advanced Excel/Google Sheets proficiency

Social Media Management Expertise:

• Content Creation: Proficiency in design tools (Canva, Adobe Creative Suite, Figma)
• Platform Expertise: Deep understanding of Instagram, Facebook, LinkedIn, X (Twitter), YouTube algorithms and best practices
• Community Management: Experience in audience engagement, customer service, and reputation management
• Content Strategy: Ability to develop content pillars, brand voice, and storytelling frameworks
• Analytics: Proficiency in native platform analytics (Instagram Insights, Facebook Analytics, LinkedIn Analytics, etc.)
• Scheduling Tools: Experience with social media management platforms (Hootsuite, Buffer, Sprout Social, Later)
• Influencer Marketing: Network building, outreach, and campaign coordination experience

Core Competencies:

• Strong analytical mindset with data-driven decision-making approach
• Expertise in performance marketing KPIs (CPC, CPM, CTR, CPA, CPL, ROAS, Conversion Rate) and social media metrics (Engagement Rate, Reach, Impressions, Follower Growth, Brand Mentions)
• A/B testing methodologies and conversion rate optimization
• Budget management and forecasting for both paid advertising and content creation
• Creative thinking and content ideation capabilities
• Excellent communication, presentation, and storytelling skills
• Ability to work independently and meet strict project deadlines
• Understanding of brand building and community management principles

Eager to lead high-performing digital strategies? Apply now by submitting your CV to hr@ideatelab.com

Job Types: Contractual / Temporary, Freelance

Work Location: In person