Job Responsibilities – Freelance Social Media Specialist
- Develop and execute social media strategies aligned with brand and business goals
- Create, schedule, and publish engaging content across platforms (Instagram, Facebook, LinkedIn, X/Twitter, YouTube, etc.)
- Design basic creatives, reels, and short-form videos (or coordinate with designers where required)
- Write compelling captions, hashtags, and CTAs tailored to each platform
- Manage day-to-day social media activities, including comments, messages, and community engagement
- Monitor social media trends, competitor activity, and platform updates
- Plan and manage content calendars and posting schedules
- Run and optimize paid social media campaigns, if assigned
- Track performance metrics (reach, engagement, conversions) and prepare periodic reports
- Collaborate with marketing, content, and design teams for campaign execution
- Ensure brand voice, tone, and guidelines are consistently followed
- Handle crisis management and negative feedback professionally
- Suggest ideas for growth, engagement, and lead generation
Candidates from Kerala are preferred, with minimum 2 -3 yrs of relevant experience.
Job Type: Freelance
Contract length: 6 months
Pay: ₹10,000.00 - ₹20,000.00 per month
Benefits:
Work Location: Remote